What if associations required every staffer to cold-call one member each week just to connect and listen?
Spark Consulting
MAY 22, 2024
I am reupping this post from 2009 with only minor edits, because every word of it remains true. What if EVERY staff member had to talk to members on a regular basis? Despite the existence of the idea “Membership is Everyone’s Business,” too often, it’s really not. Membership retention, for most organizations, is the business of the membership department.
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