Membership Marketing

JANUARY 27, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Unleash the Power of Market Testing in Your Membership Recruitment. However, there are some methods of tracking used by other organizations that have performed well.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Association Adviser

APRIL 10, 2017

How do you grow third-party partnerships and revenue in an industry that is continually growing in relevance but shrinking your traditional membership pool at the same time? Association Adviser: Patti, you’ve been the executive director of AHE since December 2000. You helped grow the revenue it brings in by 350 percent in three years.

Education 62

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Membership Marketing

JUNE 18, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Membership Marketing Blog. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JUNE 20, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So Why Test in Membership Recruitment? The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999.

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

NOVEMBER 11, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 12, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A number of years ago, I shared about a dashboard that I created to help with keeping track of your organization’s membership numbers. Membership Marketing Blog.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 1, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Maximizing your Website as a Tool for Membership Recruitment. So how do you get a visitor to opt-in to receiving additional information from an organization?

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JULY 5, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. Membership Marketing Blog.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

JANUARY 26, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Last year over 650 membership organizations took part in this research. And this year we had over 750 organizations submit their data. Membership Recruitment. (4).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

DECEMBER 12, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Also, here are links to some job opportunities with membership marketing organizations that you may want to explore. Non Dues Revenue and Affinity Programs for Members.

Marketing 40

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Membership Marketing

MAY 25, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I hope that you find the 2012 Report of help as you seek to maximize the membership results for your organization. Membership Marketing Blog. Speaking Engagements.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JULY 26, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. You do not know what lists, offers, messages, or timing are best for a given product or organization. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

MARCH 9, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The economics of membership includes important toics like: • Steady State Analysis – Determining the future membership size of your organization. Tony Rossell.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

DECEMBER 30, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

SEPTEMBER 13, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I hope that you find the 2011 Report of help as you seek to maximize the membership results for your organization. Membership Marketing Blog. Speaking Engagements.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JANUARY 19, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. What is the best direction for your organization to increase the value equation? Unleash the Power of Market Testing in your Membership Recruitment. Post a Comment.

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment. Speaking Engagements. Speaking Engagements.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

MARCH 31, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So the other day, we decided to run response rates by state for one membership organization. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

OCTOBER 7, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Last year’s research highlighted some important trends and outcomes that membership organizations have experienced. Membership Marketing Blog. Speaking Engagements.

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

OCTOBER 20, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. For example, 82% of organizations that raised dues by between 1% and 10% reported renewal rates of 70% or better after the increase. Membership Marketing Blog.

Marketing 40

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Membership Marketing

APRIL 4, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Report 40

Report Marketing Price Survey 40

Membership Marketing

JULY 17, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. No one joins a membership organization unless they first know that you exist and have value that will help them. Recruitment -- when prospects choose to join you.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JUNE 18, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Build your organization around an idea instead of around a specific product or around a specific job or industry. Membership Marketing Blog. Speaking Engagements.

Marketing 40

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Membership Marketing

DECEMBER 28, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. We are told that the organization is going to launch a bold new strategy. Do they address the real problem or challenge your organization is facing? Publications.

Strategy 40

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Membership Marketing

SEPTEMBER 21, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Most membership organizations will find that the most likely members not to renew are first year members. Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

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Membership Marketing

JUNE 10, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. For associations with over 5,000 members, direct mail is considered the most effective channel for new member recruitment. Membership Marketing Blog. Speaking Engagements.

Report 40

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Membership Marketing

MARCH 27, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 7, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts.

Sample 40

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Membership Marketing

JULY 22, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. What is your organizations experience? Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

NOVEMBER 14, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

DECEMBER 13, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Marketing 40

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Membership Marketing

SEPTEMBER 3, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 21, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Case Study: A Thriving Membership Organization. One of the membership organizations that I like to follow is Costco. Case Study: A Thriving Membership Organization.

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

APRIL 9, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

FEBRUARY 12, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members.

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

DECEMBER 9, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So a membership organization with an 80% renewal rate would have a lapse rate of 20% and an average tenure of five years (1/.20= years for the participating organizations.

Analysis 40

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