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Why Could Online Marketing Get More Onerous? Blame Canada.

Associations Now

A new anti-spam law about to take effect in Canada is described as one of the world’s toughest, and even marketers who aren’t based in the Great White North need to comply if they’re sending messages to Canadians. Lesson number one is always education. Here’s what you need to know. Why’s that? Perhaps not.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

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Association Brain Food Weekly: 3.6.20

Reid All About it

The weekly list of free educational events and resources for the association community… At the Association Component Exchange (CEX) in 2018, I participated in a chapter member journey mapping exercise—that’s a lot of nouns, I know. Quick hits before we get to the list of this week’s free education: Ultimate webinar stats for 2020.

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Association Brain Food Weekly: 3.13.20

Reid All About it

The weekly list of free educational events and resources for the association community… Before we get to the good stuff… What do your “engaged” members not know about? I like the curated approach of the MIT Technology Review’s Coronavirus Tech Report. A bit more geeky but worthwhile, Coronadaily. More info/register.

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Printing Trade Group ‘Right-Sizes,’ Restructures as Industry Faces Major Change

Associations Now

The printing industry has been hit hard by advances in technology over the past decade—there’s no denying that. Employment in the industry has fallen off by more than 200,000 since 2003, according to Bureau of Labor Statistics data. Makin stressed that PIA will remain a technology leader for the industry.

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Sift Skills: The Value of Big Data for Associations

Associations Now

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At But that’s changing.

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