Association Adviser
FEBRUARY 15, 2013
B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. With Facebook in 2004? Kent Lewis.
Associations Now
JANUARY 21, 2015
The ruling by the Fifth Circuit Court of Appeals overturned a lower court’s decision in 2013 that required AQHA to allow breeders to list cloned horses because, the trial court said, the association’s ban violated state and federal antitrust laws. For breeders, a listing on the association’s prestigious registry increases a horse’s value.
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Associations Now
AUGUST 29, 2013
million jobs between 2004 and 2010—a period when businesses with more than 500 employees were responsible for a net loss of 1.8 The project began in 2013, helping businesses that are otherwise unlikely to receive a loan get a smaller scale one. million jobs. Let us know your take in the comments.
Experts in Membership Marketing
APRIL 30, 2013
As reported in the 2013 Membership Marketing Benchmarking Report, to be released in May, e-mail is one of the Top Three tools used to drive awareness and engagement of members and prospects. The CAN-SPAM Act of 2003 is an acronym which stands for: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.
Beth Kanter
AUGUST 12, 2015
Disrupting Fundraising Since: 2004. Why Facebook is a Fundraising Game Changer: John Haydon, blogger and author of Facebook Marketing for Dummies , believes that without Facebook pushing the limits of how people use social media, fundraising wouldn’t be as social. Disrupting Fundraising Since: 2013. Disruptor: Facebook.
Associations Now
MARCH 13, 2014
Content marketing is nothing new. They all shared examples and lessons from for-profit content marketing strategies. As part of its Campaign for Real Beauty, which features real women (not models) in commercials and print ads, the personal care products brand launched its “Real Beauty Sketches” in 2013.
Associations Now
JULY 29, 2015
The movie starring Brad Pitt, based on the 2004 book by Michael Lewis, was a hit, and “Moneyball” quickly became a metaphor for data-inclined business strategy, even if the line from on-base percentage to quarterly earnings wasn’t crystal clear. Share your thoughts and experiences in the comments.
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