Build Membership Resiliency through Innovation
Membership Marketing
MAY 29, 2024
This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. In 2007, Sears had sales of $53 billion and had 350,000 employees, while Amazon had sales of $14 billion and 17,000 employees. You have fully penetrated your prospect market.
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