AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. Like many print media outlets, HBR was facing declining subscriptions and advertising.

Case Study 64

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Membership Marketing

MARCH 9, 2012

The economics of membership includes important toics like: • Steady State Analysis – Determining the future membership size of your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Fundraising with Social Media. ► 2007. (51).

Marketing 40

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Blog Archive.

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Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6).

Marketing 40

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Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. Updated Membership Marketing Tracking Dashboard.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. Updated Membership Marketing Tracking Dashboard.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

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Membership Marketing

JANUARY 18, 2012

” Benchmarking data from other organizations is a good starting point for any analysis. Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). ► 2007. (51). Non-Dues Revenue. (1).

Marketing 40

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Membership Marketing

DECEMBER 30, 2011

Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► March. (4). ► May.

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Membership Marketing

DECEMBER 12, 2011

Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► March. (4). ► May.

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Membership Marketing

JANUARY 19, 2012

► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7).

Marketing 40

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Using Social Media to Recruit Staff. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3).

Social Media 40

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Membership Marketing

JUNE 18, 2012

But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

Marketing 40

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Membership Marketing

MAY 25, 2012

► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7).

Marketing 40

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. Publications.

Marketing 40

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Membership Marketing

APRIL 23, 2012

News on Social Media and Membership Marketing. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. Twitter Updates. Blog Archive.

Marketing 40

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Membership Marketing

JANUARY 26, 2012

► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 27, 2010

Practical Uses of Social Media for Association Mar. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (3).

Marketing 40

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Membership Marketing

DECEMBER 9, 2010

Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell.

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Membership Marketing

OCTOBER 20, 2011

► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7).

Marketing 40

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Membership Marketing

OCTOBER 7, 2011

► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7).

Marketing 40

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Membership Marketing

DECEMBER 13, 2010

► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7).

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Membership Marketing

APRIL 27, 2010

Kevin -- Excellent analysis and application of the data. The Correlation of Social Media Usage and Membersh. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

SEPTEMBER 13, 2011

► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7).

Marketing 40

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Membership Marketing

MARCH 31, 2011

These dues related questions were also included in our 2007 Membership Dues Increase Study. ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. ► September. (6).

Marketing 40

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Membership Marketing

JULY 26, 2011

► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7).

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Membership Marketing

JULY 5, 2011

► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7).

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Membership Marketing

MARCH 31, 2010

Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The efficiency of your marketing efforts can often be improved by doing some fairly simple data analysis. What analysis have you done that has helped to focus your marketing efforts? ► 2007. (51). Non-Dues Revenue. (1).

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Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association. . ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3).

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Membership Marketing

MARCH 7, 2011

► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7).

Sample 40

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Membership Marketing

FEBRUARY 16, 2011

► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7).

Survey 40

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Membership Marketing

NOVEMBER 14, 2011

► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (6). ► August. (6). ► July. (10). ► June. (8). ► May. (8). ► April. (7).

Marketing 40

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Membership Marketing

APRIL 20, 2010

The comparison comes from looking at previously reported responses from the 2009 Membership Marketing Benchmarking Report with new data under analysis for the 2010 Benchmarking Report. The Correlation of Social Media Usage and Membersh. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1).

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Membership Marketing

JULY 1, 2010

Practical Uses of Social Media for Association Mar. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. . ► September. (3).

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Membership Marketing

FEBRUARY 25, 2010

The report will include a trend analysis of what has changed over the past year and highlight key data on what associations are doing in membership marketing and what practices correlate with better renewals and more members. . ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5).

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Membership Marketing

FEBRUARY 12, 2010

This year the report will add trend analysis and segment membership organizations by industry. ► 2007. (51). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). © 2007 - 2012, Tony Rossell. ► September.

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