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The Impact of the Pandemic on Association Membership

Membership Marketing

Looking back at outcomes from previous economic disruptions like The Great Recession in 2008 and 2009, we see that membership made a remarkable recovery in subsequent years. Recruitment Despite these adverse conditions of the past year, about 1 in 4 associations still saw membership growth last year (26%).

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Association Brain Food Weekly: 6.13.16

Reid All About it

Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. A lot has changed since the 2008 recession, but most associations have reserve and investment policies that were written before then.

System 150
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Refocusing on Jobs and Education in 2015

YourMembership

Three areas of concern come to light when looking at the overall potential of LinkedIn and other for profits crowding into areas of service previously “owned” by associations: Non-Dues Revenue – The potential loss of much desired revenue generated through recruiting fees via paid job postings and online advertising. According to the U.S.

Education 150
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Disruptive Advocacy Strategies

Potomac Core

Through a 2008 Member Survey, GCCA Members sought help to identify the legislative and regulatory priorities of its membership. As a result, the association is now the Industry’s Strategic Ally through an enhanced and more collaborative and innovative advocacy program. Achieve recognition as an expert and innovator in the cold chain.

Strategy 100
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Membership Marketing Blog: Innovation through Collaboration

Membership Marketing

Innovation through Collaboration. We are always looking for new innovative ways to do things better. So I wanted to share two items that I came across this week that attribute successful innovation to collaboration. First, innovation is collaborative. Where do you find your place to innovate through collaboration?

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Jeffrey Cufaude, Idea Architects: Six Principles for Harnessing.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. While Tulgan and Peters are both talking about paid staff in the new economy, associations and other organizations would be wise to note the relevance of their thinking for recruiting, developing, and rewarding volunteers.

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Jeffrey Cufaude, Idea Architects: Thinking Differently About.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Theres an i nteresting post (and the beginning of a conversation) going on over at the Acronym blog , focusing on volunteer recruitment and diversity. Oct 2008 (1). Sep 2008 (4). Aug 2008 (2).