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2018 eLearning Predictions: Updated Hype Curve

Forj

When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. From a five-mile-high perspective, however, lower prices for education shouldn’t bother us (if you’re currently looking at shrinking CE revenues in your annual report, just try to bear with me for a second).

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CEUs Are The Fool’s Gold Of Conference Marketing

Velvet Chainsaw

And there’s a preponderance of information and online education programs available today for people to receive CEUs or credit — from reading an article after passing a short quiz (as is the case with the monthly CMP Series in Convene), to listening to a podcast, attending a webinar, or participating in a self-paced online course.

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Nonmember Fees: A Not-So-Simple Decision

Associations Now

The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. ASAE benchmarking research from 2012 showed a median markup of 25 percent on association products and services for nonmembers compared to members (the average markup was 36 percent). Not very many.

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Executive Connections: Train, Learn, Survive.

Executive Connections

Of course, the need to update skills never ends; to stay competitive—and afloat—every information professional must be constantly engaged in learning. Their site, supported by advertising revenue, offers videos and related articles that provide advice, information and solutions to growing small businesses. April 2012.

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15 Changes in the Learning Business Landscape

Leading Learning

Of course, as will be the case with a number of the changes we discuss here, the ease with which video can now be produced and distributed means there is a lot of it out there, so the stakes are much higher to create video that stands out and is truly effective. That’s just not true anymore. More on current costs to produce e-learning here.).

Course 101
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Product and Service Engagement Drives Membership Retention and

Membership Marketing

Tuesday, April 10, 2012. In our soon to be published 2012 Membership Marketing Benchmarking Report , we asked associations to tell us first whether they offered a specific program or service and then the proportion of their members that participated in it. . • Acquire or maintain a certification (22%). Publications.

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The Market for Adult Lifelong Learning

Leading Learning

While, by its nature, content marketing may not produce revenue directly, it is a huge indirect driver of revenue for the companies and individuals that produce it. Coursera and edX, the two largest and most recognizable massive open online course (MOOC) providers, were both founded in 2012. billion in 2015.