Optimist Consulting

DECEMBER 4, 2012

I have watched with interest as they have grown the network, continually increasing their offer and refining their communications. They don’t just communicate ‘at’ their members, but they offer a number of ways that members can interact and get involved. Connect via their social media channels. Interaction.

Social Media 100

Social Media Revenue Content Communications 100

Jamie Notter

MAY 16, 2012

Posted May 16, 2012. He is ridiculously smart, and a fellow Que author–his book is called Social Media ROI. But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up.

Social Media 70

Social Media Leadership Innovation Recruiting 70

Associations Live

MAY 7, 2012

Monday, May 7, 2012. New Ideas for Recruiting and Retaining Your Members. 10 steps of communication. Member Engagement Through Social Media. May 16, 2012 1:41 PM. communication. (13). communications. (29). Social Media. (24). skip to main | skip to sidebar. Associations Live.

Marketing 40

Marketing Social Media Discount Recruiting 40

SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. Shared by Russell Sparkman , president of FusionSpark Media Inc. In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Causeaholic.

Content 40

Content Columbus Ohio eBook 40

Association Adviser

JANUARY 21, 2014

Part 3 will discuss measuring your data through branding, social media and website scorecards. That’s more than double the number we counted in 2012. The discussion around the CDO title began in 2012. That’s more than double the number we counted in 2012. ” In August, the Federal Reserve hired its first CDO.

North Carolina 60

North Carolina Tools Analysis United States 60

Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. at Friday, March 09, 2012. March 9, 2012 4:27 PM. ▼ 2012. (18).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. • Year over year new member recruitment. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer.

Marketing 40

Marketing Price Survey Recruiting 40

AMR Management Services

FEBRUARY 28, 2012

Tuesday, February 28, 2012. I have recruited and added five new board members in the last year and a half. Make board member recruitment and performance a key component of a board members responsibilities. 2 comments: Cynthia D'Amour February 28, 2012 10:29 AM This was an interesting discussion. ▼ 2012. (30).

Library 64

Library Kentucky Analysis Committee 64

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. Quick clicks: July 26, 2012.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Therefore, the initial goal is to get an opt-in from the visitor for future communications. ► 2012. (18). Using Social Media to Recruit Staff.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” ► 2012. (18). Quick clicks: July 26, 2012.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

OCTOBER 10, 2011

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate.

Marketing 40

Marketing Survey Social Media Price 40

AMR Management Services

JULY 18, 2011

Other tactics include public relations, advertising, direct mail and social media. Create a community. An online presence is important for building community around your brand or service, but be true to your company values and make sure they are represented online. Building an online community is just the beginning.

Library 64

Library Kentucky Analysis Content 64

AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. In addition, HBR made it much easier to connect with the content through social media. Moreover, the total social media audience is more than 1.1 ▼ 2012. (30). Ag Media Summit.

Case Study 64

Case Study Library Content Kentucky 64

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits. communications. (4).

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).

New York City 60

New York City California New York Video 60

Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. ► 2012. (18). Network with Me.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

AUGUST 10, 2010

Channels – In some social media that I monitor, I hear the question posed, “should I move my renewal efforts from mail to email?” What seemed to most positively impact renewals was adding additional communication channels. Unleash the Power of Market Testing in your Membership Recruitment. Popular Posts.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. Unleash the Power of Market Testing in your Membership Recruitment. May 24, 2010 10:19 AM. Tony Rossell.

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

JANUARY 29, 2010

As an example, just in the area of membership recruitment, testing and then analyzing data can commonly improve performance as follows: • List tests – Can impact response by 500 percent. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012.

Marketing 40

Marketing Price Survey Recruiting 40

Association Subculture

AUGUST 26, 2011

We have not established a formal body of knowledge or developed the relationships we need to have in the K-12 and post-secondary community in order to raise awareness about our profession as a career. communications. (4). community. (3). social media. (3). ► 2012. (23). advocacy. (1). association. (25).

Association Management 100

Association Management United States Education Leadership 100

Association Subculture

JANUARY 19, 2010

Ensuring decisions are clearly documented and communicated to all interested parties. communications. (4). community. (3). social media. (3). ► 2012. (23). Authenticity is defined as undisputed credibility, truthfulness in origin and intention, reliable and real. advocacy. (1). appreciative inquiry. (1).

Leadership 100

Leadership Course Committee United States 100

Association Subculture

JANUARY 11, 2010

membership recruitment and retention. marketing and communications. communications. (4). community. (3). social media. (3). ► 2012. (23). Topics I have on the horizon to blog about include authenticity in: executive and board relationships. board and committee governance. advocacy. (1).

Committee 100

Committee United States Leadership Education 100

Association Subculture

SEPTEMBER 24, 2009

Why are we developing policy to combat employees downloading and utilizing new communication tools on the job - [yes on the job, of COURSE on the job - how else can they learn how to translate personal skill into direct business application] ? communications. (4). community. (3). social media. (3). ► 2012. (23).

Education 100

Education United States Leadership Association Management 100

SCD Group

OCTOBER 4, 2012

Thursday, October 4, 2012. Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion?

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Aaron Wolowiec

DECEMBER 13, 2012

4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. Discussion boards/online communities. Social media feeds/conversations. You must then communicate and share this content with others. Online community. Social media.

Content 100

Content Newsletter Social Media Case Study 100

AMR Management Services

SEPTEMBER 27, 2012

Thursday, September 27, 2012. Although I think we’re all tired of hearing the fear and dread about how social media will kill the association – I don’t think that’s true. 500 million active users as of 2012, generating over 340 million tweets daily and handling over 1.6 CONTRIBUTORS.

Social Media 64

Social Media Library Kentucky Directory 64

Association Subculture

APRIL 12, 2011

That's good for getting current Board members to take ownership, and for recruiting new ones with the right mindset. communications. (4). community. (3). social media. (3). ► 2012. (23). April 26, 2011 9:22 AM. Shelly Alcorn, CAE. Thanks for the comment Eric. advocacy. (1). appreciative inquiry. (1).

Strategy 100

Strategy Innovation System Analysis 100

Association Subculture

NOVEMBER 2, 2009

New employees are not office "ally" recruitment prospects. communications. (4). community. (3). social media. (3). ► 2012. (23). You wouldnt assume you could marry someone after just one date so dont assume your new hire will be with you for the next ten years after just one interview. advocacy. (1).

Team 100

Team Leadership Maine United States 100

GlowGlobally

APRIL 18, 2011

Behind China’s Great Firewall – A Social Media Platform Primer. FaceBook, LinkedIn, Twitter and YouTube are the most recognized social media tools used in the world today. Social Media in China – an opportunity for associations. Reaching New Customers and Members Abroad » Apr. by Theresa.

Social Media 60

Social Media United States Tools St. Louis 60

Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. If you can get your existing members to recruit new folks then you can just sit back and count the cash. It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. ► 2012. (18).

Marketing 40

Marketing Recruiting Recruitment Survey 40

Association Law

JANUARY 25, 2010

It may have difficulty recruiting quality members. Rump Sessions - while discussing problems and ideas outside of a meeting is fine, unofficial group discussions outside of official meetings nearly always exclude at least some key stakeholders, and therefore undermine communication and trust. ► 2012. (4). social media.

CA 40

CA United States Proposal California 40