MultiBriefs
JUNE 29, 2023
{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.
Membership Marketing
JULY 26, 2018
2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. Please take a look at the full report.
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YourMembership
MARCH 20, 2012
March 20th, 2012 | Posted in Membership Management. The following is a guest blog post from Chad Slager, Director of Sales for Directory Solutions. Launching any number of these programs requires planning, analysis and ultimately marketing. If you’re not marketing the events they’re sponsoring, they won’t likely renew with you.
Aaron Wolowiec
MARCH 9, 2015
“In an effort to find out more, Center for Public Integrity reporters examined the tax returns for trade associations that spent more than $1 million on lobbying in 2012. The report found that from 2008 to 2012, 144 trade groups spent $1.2 billion – 37 percent of the total amount spent on contracts – on PR and marketing.
SCD Group
MAY 24, 2012
Thursday, May 24, 2012. 5 Tips on Integrated Marketing: Marketing the Association in the Digital Era. Five AMC professionals shared 60 ideas/tips on marketing the association in the digital age at the recent ASAE Great Ideas Conference. The ideas were shared in 5 categories: Integrated Marketing. ▼ 2012.
Association Adviser
JULY 16, 2013
Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. National Association of Trial Lawyers (NATLE) 2012 Annual Meeting. 5 ideas in this article. 2 and 3; guess what No.
Association Adviser
FEBRUARY 18, 2014
ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Meet with Group Publisher Tracy Tompkins. June 4-5, 2013. Meet with Business Development Director John Kilchenstein at booth 305.
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