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5 Gen Z Values Associations Need to Know

Membersuite

5 More Gen Z Values—and How To Appeal To Them Generation Z was born between 1997 and 2012, making them about 10 to 25 years old. Because many employers don’t provide a professional development budget to early-career employees, make sure you offer affordable educational programs for Gen Z. They like TikTok’s unedited, live streams.

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Reads of the Week: September 7, 2012

Reid All About it

My favorite tweet this week came via Dave Phillips – whom I’m featuring in my next Avectra post about association CEOs who excel at social media: RT @ ValaAfsha r : Don’t do social, be S.O.C.I.A.L. I’ve been getting into online education lately – a fascinating area full of opportunity for associations. So forget them.

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5 myths to avoid when marketing for associations

MultiBriefs

The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining. Social media doesn't work for professional associations One of the most common myths about social media is that it only works for promoting consumer-facing products and services.

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Personalize the Member Experience, Increase Retention

YourMembership

Corporate + Social. Education + Alumni. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. Associations.

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Member Organizations: Listening Plus Action for Best Results

YourMembership

Corporate + Social. Education + Alumni. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Social Media and Business Trends. Corporate + Social. Education + Alumni. Associations. Chambers + EDCs.

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Playing to Your Strengths: Friday Fix

YourMembership

Corporate + Social. Education + Alumni. March 9th, 2012 | Posted in Member Engagement + Retention. Never assume that just because it was in your most recent newsletter that everyone knows about it. Social Media and Business Trends. Corporate + Social. Education + Alumni. Associations.

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Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines

Velvet Chainsaw

Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. Promote her attendance/session on her blog and in her newsletters. The Revised FTC Endorsement Guidelines And Speaker Social Media Conference Promotion.