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Best of the Web: November 2013

Association Adviser

Membership Marketing Blog. California Society of Association Executives Seasonal Spectacular. Developing a Successful Student Membership Strategy. Tony Rossell. How to Keep Your Non-Dues Revenue Going. Associations Now. Visit Us at These Important Industry Events. New England Society of Association Executives Technology Conference.

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The Pros and Cons of an Internal Marketing Team

Associations Now

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble.

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Success Stories: 9 Award-Winning Customers Highlighted at Super Forum 2019

Higher Logic

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

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What We (and You) Said About Membership in 2013

Associations Now

Over the year-end holiday break, you might have seen the “Best Of” editions of the Associations Now Daily News , one each in Leadership , Technology , Money & Business , and Meetings , which gathered highlights from our coverage in 2013. Freelancers’ Union: How It Topped 200,000 Members , by Ernie Smith, March 25, 2013.

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Coming Soon from Spark

Spark Consulting

In addition to upcoming chapter leader training for the California Dental Association, the Consortium for School Networking, and the American Academy of Family Physicians, I’ve also been working on some session for my association peeps: The Mission Driven Volunteer, ASAE Marquee Management Series, March 2015. Presentations.

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Best of the Web: February 2014

Association Adviser

The Executive (California Society of Association Executives). ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. Lyn Slater. How to Create a Pinterest Place Board for an Event. Maggie McGary. Mizz Information. Six Customer Service Steps to Keep Your Members. March 3-6, 2014. May 28-31, 2014.

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Social Media Roundup: Team-Building for Oenophiles

Associations Now

— Mariella Irivarren (@mirivarren) May 6, 2013. Napa Valley, California, actually encourages wineries to hold corporate gatherings. (ht — De-de Mulligan, CMP (@DedeMulligan) May 6, 2013. You have to pay attention to your market, take creative risks, and pay attention to details—but only the important ones.