Spark Consulting
MAY 11, 2020
A case study with the Institute of Food Technologists. An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary. The whitepaper includes: An association content curation maturity model.
Associations Now
SEPTEMBER 6, 2016
How one association took a data-based approach to building effective, personalized case studies. “For my case studies, I gave members a word count and a theme (career progression, business development, profile-raising etc.) Also: Don’t forget that you won’t be in your board seat forever.
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Reid All About it
OCTOBER 6, 2023
The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.
YourMembership
FEBRUARY 27, 2014
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. They have enjoyed remarkable growth with this strategy.
GlowGlobally
APRIL 29, 2014
This half-day workshop is part of the Association Forum of Chicagoland education portfolio for 2014, and it is presented in association with Emirates Airlines and the Dubai Convention Bureau. Hear about an association case study that is out-performing sales KPIs by driving relevant brand awareness through an integrated regional strategy.
Potomac Core
JUNE 27, 2017
In the strategic member engagement survey released in 2014, those associations and professional societies who report that they can identify member segments that want to contribute and collaborate more often: Have a board that understands and strategizes about core member needs to a “very high” degree. Compelling Member Engagemen t.
Aaron Wolowiec
SEPTEMBER 2, 2014
Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. The Case for Execution. This is according to Forbes Magazine in 2011.
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