Aaron Wolowiec

JANUARY 19, 2016

While associations have made headway in navigating communication chaos, only 6 percent of the more than 700 associations surveyed reported they have a fully integrated communications strategy. Perhaps more problematic, however, is that very few associations employ social, mobile or video strategy. If people opt out, find out why.

Communications 100

Communications Social Media Newsletter Video 100

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

Marketing 60

Marketing Social Media Revenue Communications 60

Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Visit Us at These Important Industry Events. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web.

Directory 60

Directory Texas Newsletter Social Media 60

Aaron Wolowiec

DECEMBER 16, 2014

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability. Embrace content.

Marketing 100

Marketing Social Media Content Report 100

Higher Logic

JUNE 6, 2019

Social media is an important part of any organizational strategy. For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. We think so. Your community data flows back to your database.

Tips 136

Tips Social Media Revenue Content 136

Associations Now

JULY 14, 2014

The grant winners, including their intended uses of Glass, are as follows: 3000 Miles to a Cure : This group devoted to finding a cure for brain cancer will use Glass to provide a unique first-person perspective of the group’s participation in the bicycle event Race Across America. — Votenet Solutions (@votenet) July 14, 2014.

San Francisco 40

San Francisco Nashville Baltimore Newsletter 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

MARCH 28, 2014

If your newsletter isn’t on target with your readers, these tips might help. Your board may represent your members’ interests, but that doesn’t mean your board is the target audience for your newsletter. — Joey Baird (@JoeyBaird) March 27, 2014. Other Good Reads.

Communications 40

Communications Newsletter Guidelines Email Marketing 40

Association Adviser

APRIL 15, 2014

But again and again we return to our favorite annual conferences and events. For the third year in a row, live events received the highest overall rating (4.68 In fact, nearly 88 percent of the 1,031 association executives who took part in our study considered their live events “very” or “extremely” valuable.

Revenue 60

Revenue Georgia Price Newsletter 60

Slice-Works

NOVEMBER 21, 2013

When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. Keep in mind that this calendar needs to be fluid , so you can react unexpected developments to news and events. But would you do that with your marketing efforts? CONTENT MARKETING OVERVIEW.

Content 28

Content Marketing Social Media Newsletter 28

Mizz Information

MARCH 11, 2014

Build it and they will come is a myth; you need a dedicated community manager to tie community into the rest of your association’s offerings—communication vehicles, marketing, events, etc. If leaders don’t participate, it sends a message to members that it’s not important. Online community is about more than conversation.

Cost 40

Cost Communications Course Newsletter 40

SCD Group

FEBRUARY 24, 2013

” This piece highlights the dilemma many associations face: when – if ever – you convert your magazine or newsletter to digital and stop sending printed editions. Randy Siegel, president for local digital strategy for Newhouse’s Advance Publications: "If you just ride out a decline, that's not a path to survival.

Los Angeles 40

Los Angeles Detroit San Francisco Social Media 40

Slice-Works

FEBRUARY 20, 2014

In the pre-publication stage, you defined persona-aligned content strategies and goals and constructed an editorial calendar. For example, include a blow-in card or advertisement in a print magazine, journal or newsletter for your suite of online educational webinars or electronic articles and whitepapers. Capturing Attention.

Content 28

Content How To Email Marketing Strategy 28

Higher Logic

DECEMBER 22, 2015

In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. Bethany Lister (NTEN): I’m naturally an introverted person, but I wanted to get more involved in the local community and events. A lot goes into our weekly e-newsletter, too. It’s all there.

Social Media 120

Social Media Library Resources Guidelines 120

Achieve

SEPTEMBER 3, 2014

Tumblr’s director of strategy and outreach, to speak at. MCON 2014. , We soon agreed to the strategy below, Tumblr agreed to promote the blog through its communication vehicles, and we launched MCONideas.tumblr.com in late June with high hopes. In less than a month (June 2014), we soared from 0 followers to more than 7,200.

millennials 40

millennials Social Media Newsletter Analysis 40