Aaron Wolowiec

JUNE 16, 2015

Do you have a three-tiered (platinum, gold, silver) event sponsorship offering? If you answered “yes” to any of these questions, your exhibit and event sponsorship offerings may need a facelift. Here are five tips for growing your event sponsorship revenue. Based on the 2014 Association Benchmarking Report , only 42.8

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Association Adviser

DECEMBER 17, 2013

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. David DuBois , CEO of the International Association of Exhibitions and Events (IAEE) , said he’s surprised that associations aren’t being more aggressive about marketing live events via mobile devices. ” 365 day-a-year engagement.

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GlowGlobally

JANUARY 31, 2015

For many years, MCI has been active globally among corporations, governments, university and non-profit sectors to develop, implement and promote sustainability strategies for meeting industry destination and service suppliers as well as corporate and association executives seeking to reduce the negative impact of their meetings.

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Associations Now

DECEMBER 11, 2014

The American College of Cardiology recognizes the challenges and successes of cardiovascular science in 2014. As the year comes to a close, the American College of Cardiology is reflecting on all matters of the heart in 2014, with the 47th Annual New York Cardiovascular Symposium.

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Aaron Wolowiec

DECEMBER 10, 2013

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. Results at Hand develops mobile-centric solutions for associations, events and direct sales organizations. Event Apps. “An

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Association Success

OCTOBER 25, 2018

One way we provide that support is through a range of free resources, and we’re pleased to share our latest original research: The Virtual Events Report. a “hybrid” event). Activities at a virtual event may take place in real time (synchronously), on demand (asynchronously), or some combination of the two. Another 24.7

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Associations Now

MARCH 11, 2014

From thinking differently about workspace to expanding reach via pop culture, the 2014 Great Ideas Conference brought out plenty of concepts worth taking to your staff and board—even if you weren’t in Florida this week. — Jamie Notter (@jamienotter) March 10, 2014. A key part of its strategy?

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Aaron Wolowiec

NOVEMBER 11, 2014

No wonder so many of us are spending less time away from our offices and our families to attend professional development events or other workplace functions. It seems associations got the memo as the industry experiences a slow uptick in virtual events. The third most popular reason for offering virtual events? So why the boom?

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

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Associations Now

DECEMBER 24, 2014

Here’s a look at several membership topics that piqued my interest but didn’t make it to this blog in 2014. But there is, of course, so, so much more to say about this core business model for associations and all the strategy and work that must go into making it successful. When not to host an online community.

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Portage Group

AUGUST 15, 2014

Our consulting team offers deep sector expertise across multiple service areas that include: Research , Strategy , Search, Human Resources , and Organizational Performance. Photo : Copyright Peretz Partensk y via Flickr 2014.

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Association Adviser

DECEMBER 17, 2013

According to a July 2013 survey of business-to-business (B2B) marketers and media users by American Business Media, professionals are primarily going online for industry information, then they turn to primary sources (company-produced info), before looking at print sources and events.

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Associations Now

JANUARY 20, 2015

The elements of making an event that has the potential to change someone’s life. It may be, but it’s a goal that’s possible to reach, according to Event Manager Blog contributor Cathy Key. It may be, but it’s a goal that’s possible to reach, according to Event Manager Blog contributor Cathy Key.

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Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast.

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Associations Now

DECEMBER 17, 2014

Discover what will drive conferences and events next year. Plus: 10 proven productivity strategies. What’s the word that will define events in the coming year? ” “The event of 2015 will drench attendees,” according to Event Manager Blog ‘s annual Event Industry Trends Report.

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Aaron Wolowiec

NOVEMBER 1, 2016

About 17 percent of online donation form views on #GivingTuesday 2014. At Event Garde, giving back is sewn into our fabric. Collectively this year, Event Garde has given to Children’s Miracle Network and Kalamazoo Strong and we also participated in American Cancer Society’s Relay for Life.

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Associations Now

JUNE 20, 2016

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. Not that the decision was frictionless. He’s now in remission.

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Associations Now

MAY 13, 2014

Learn from the past and properly evaluate the performance of your event apps. Your association finally launched its first event app, and attendees were glued to their smartphones interacting with it. But now that the event is over, what comes next? eventprofs do you use an event app? eventprofs do you use an event app?

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Associations Now

OCTOBER 20, 2014

Why having an event sponsor as excited about your event as you are is so important. Also: One event pro breaks down the moment when an association was showing its age. Anyone with a checkbook could sponsor an event of yours, but there’s more to event sponsorship than slapping a logo in a few places.

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Association Adviser

JUNE 11, 2014

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” My colleague’s teenager didn’t call her plan “content strategy.” As simple and natural as her activity seems, she had a definite content strategy.

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Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes. — Incline Marketing (@InclineMktg) March 19, 2014. What Else is New? ht @ InclineMktg ).

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Aaron Wolowiec

SEPTEMBER 30, 2014

The time is now; the fourth quarter of 2014 is filled with a myriad of seasonal events. Additionally, there are plenty of major events on the horizon for early next year, such as the Springtime Expo hosted by ASAE. Heed these helpful hints: Develop a strategy. Set and track goals. What are the goals for participation?

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Velvet Chainsaw

NOVEMBER 4, 2021

A number of our consulting clients have made social responsibility a cornerstone of their conference strategy — with the desire “to leave the host city better because we were there.” This was shortly after the killings of Trayvon Martin in Sanford, Florida, in 2012, and Michael Brown in Ferguson, Missouri, in 2014. Reuse and Reduce.

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Associations Now

MAY 26, 2015

You may not be required by law to save your left over food, but you can still keep your event ahead of the sustainability curve. Mariela McIlwraith, president of Meeting Change, has some advice for cutting down on the waste at your events. The post Tuesday Buzz: Trimming Down Food Waste at Events appeared first on Associations Now.

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Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Out of the 200 respondents to that survey, 88.7

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Aaron Wolowiec

JANUARY 19, 2016

While associations have made headway in navigating communication chaos, only 6 percent of the more than 700 associations surveyed reported they have a fully integrated communications strategy. Perhaps more problematic, however, is that very few associations employ social, mobile or video strategy. If people opt out, find out why.

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Associations Now

APRIL 23, 2014

A PR specialist breaks down the essential elements of a perfect event. Top-notch catering, a fancy venue, and a star guest speaker barely skim the surface of what goes into putting on a quality event. Public relations specialist Eva McKnight of Formstack explains why a standout event and a positive brand experience go hand in hand.

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Associations Now

JANUARY 23, 2014

What former Daily Beast editor Tina Brown can tell you about creating an event that’ll get folks talking. Be the talk of the town by pulling off this year’s top-notch event. Something about the live event makes people engage and stay in their seats," says #eventprof Tina Brown at #PCMACL. . ht @ jmcapurso ).

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Associations Now

MAY 16, 2014

The fast-food giant crafted a successful event strategy that focused as much on the people who couldn’t attend as those who could. That inventiveness extends to its event planning. ” Why this particular content strategy? — Andy Freed (@andy_freed) May 15, 2014. Love Your Hometown Teams.

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Associations Now

JUNE 26, 2014

Not every event needs to be a massive endeavor. When you think of “meetings,” you probably have an image in your mind of a big event. What sort of successes have you had with small-scale events? — Dennis Sinople (@dsinople) June 25, 2014. Also: comparing public and private communities.

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Associations Now

DECEMBER 13, 2013

A new whitepaper by the International Association of Exhibitions and Events reveals 13 trends that will affect its industry. Here are five that associations will want to keep in mind as they plan for 2014 and beyond. Friedman, president of Time Place Strategies, Inc., customize the exhibition experience for each generation.

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Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Visit Us at These Important Industry Events. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web events' Best of the Web. Associations Are Grasping For Growth [Infographic]. Meagan Rockett.

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Associations Now

MARCH 20, 2015

Most publications are facing declining advertising revenue, increased competition from other print and digital products, and readers with different content-consumption habits that requires different strategy. For the second year, IMEX and Event Manager blog are teaming up for a competition at IMEX 2015 in Frankfurt, Germany.

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Associations Now

MAY 5, 2014

Why a “business out front, party in the back” strategy may help you better leverage your online community. Also: Terminology matters when you describe your content leaders at events. In other words, having a multitiered, mulletlike strategy will ensure you’re reaching members from all angles.

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YourMembership

AUGUST 29, 2014

I just returned from the 2014 ASAE conference in Nashville, TN and I was thinking about how rewarding going to conferences can be. So many new trends, cutting edge strategies and best practices. Establishing unrealistic goals and strategies can be just as demoralizing as not having any at all. Petersburg, FL. 2) Realistic.

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Mizz Information

JANUARY 21, 2014

Follow AOTA Inc''s board AOTA 2014 Annual Conference & Expo Places of Interest on Pinterest. Be sure to take advantage of the board description field to enter as much information as possible about your event and a link to your website where they can get more information--and hopefully register. Add pins for the event venue (e.g.

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