Association Adviser

JANUARY 20, 2014

Five Predictions for 2014. 12 Outdated Web Features That Need to Disappear in 2014. Visit Us at These Important Industry Events. March 3-6, 2014. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Tania Anderson. Scott Gerber. Alex Kantrowitz.

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Directory Texas Newsletter America 60

Association Adviser

DECEMBER 17, 2013

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. Hybrid events—virtual attendance of a live event—are also wonderful, DuBois said. What surprised us most in 2013? ” 365 day-a-year engagement.

Social Media 60

Social Media Sample New York City Revenue 60

Aaron Wolowiec

DECEMBER 10, 2013

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities.

Social Media 100

Social Media Survey Video Technology 100

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

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Marketing Social Media Revenue Communications 61

GlowGlobally

JANUARY 31, 2015

For many years, MCI has been active globally among corporations, governments, university and non-profit sectors to develop, implement and promote sustainability strategies for meeting industry destination and service suppliers as well as corporate and association executives seeking to reduce the negative impact of their meetings.

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Certificate Strategy Class Technology 60

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

Marketing 60

Marketing Social Media Revenue Communications 60

Portage Group

AUGUST 15, 2014

Our consulting team offers deep sector expertise across multiple service areas that include: Research , Strategy , Search, Human Resources , and Organizational Performance. Photo : Copyright Peretz Partensk y via Flickr 2014.

Social Media 100

Social Media Resources Innovation Strategy 100

Aaron Wolowiec

NOVEMBER 11, 2014

No wonder so many of us are spending less time away from our offices and our families to attend professional development events or other workplace functions. It seems associations got the memo as the industry experiences a slow uptick in virtual events. The third most popular reason for offering virtual events? So why the boom?

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Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. According to the report, email volume rose nearly 12 percent from 2014. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. According to the report, email volume rose nearly 12 percent from 2014. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate.

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Marketing Email Marketing Newsletter Report 140

Association Adviser

DECEMBER 17, 2013

According to a July 2013 survey of business-to-business (B2B) marketers and media users by American Business Media, professionals are primarily going online for industry information, then they turn to primary sources (company-produced info), before looking at print sources and events. How two associations are succeeding.

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Marketing Video Email Marketing Social Media 60

Association Adviser

JUNE 11, 2014

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” Social media is a two-way communication channel that makes it fast and easy to address the five Ws. Why are you communicating? Jill Andreu, Naylor.

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Content Strategy Social Media Communications 60

Associations Now

MARCH 28, 2014

In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014. Other Good Reads.

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Communications Newsletter Guidelines Email Marketing 40

Associations Now

DECEMBER 23, 2014

No joke—Santa can really teach you how to improve membership communication. Taking a look at kids’ letters to Santa, there are many styles of communication that can be found in the notes shipped off to the North Pole. The last thing on the list is sending member communications at the right time. Conferences can be fun.

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Communications Tips Analysis Conference 40

Aaron Wolowiec

AUGUST 10, 2015

Marketing communications was the most prevalent marketing capability in associations surveyed, provided by 70 percent of marketing functions to their associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional. A marketing plan isn’t a strategic plan.

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Report Marketing Detroit Social Media 100

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast.

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Social Media Content Marketing Report 40

ISAE

OCTOBER 12, 2023

A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools.

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Tips Social Media Resources Directory 52

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

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Marketing Social Media Content Report 100

Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes. — Incline Marketing (@InclineMktg) March 19, 2014. What Else is New? ht @ InclineMktg ).

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Social Media Strategy Recruiting Recruitment 40

Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Business 2 Community. Visit Us at These Important Industry Events. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web events' Best of the Web. Meagan Rockett. Lizzie Maldonado.

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Directory Texas Newsletter Social Media 60

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. We’ll cover the best video marketing strategy for associations and how you can take advantage of video in social media marketing to drive the results and widen your impact. That number has now jumped to 91%.

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Video Marketing Recruiting Recruitment 52

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Out of the 200 respondents to that survey, 88.7

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Higher Logic

AUGUST 18, 2016

Connecting to everyone in a voice and format that is educational, insightful and fun requires strategies and techniques that leverage individual contributions without compromising big picture goals and objectives. The answer will influence your tactics and strategies to achieve high engagement.

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Innovation Maine Education Products 120

Mizz Information

JANUARY 21, 2014

Follow AOTA Inc''s board AOTA 2014 Annual Conference & Expo Places of Interest on Pinterest. Be sure to take advantage of the board description field to enter as much information as possible about your event and a link to your website where they can get more information--and hopefully register. Add pins for the event venue (e.g.

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How To Social Media Conference Course 40

Associations Now

JULY 11, 2017

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Earlier this month, new rules regulating email communications took effect in Canada, forcing American associations that have members and customers there to adjust their marketing strategy and take a close look at their email lists.

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Marketing Email Marketing Class System 71

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent agree).”

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Social Media Communications Content Strategy 60

Associations Now

MAY 3, 2017

Among those, 68 percent met their fundraising goals last year, a drop of 5 percent from both 2015 and 2014, but well above the 59 percent seen in 2013. A multichannel strategy succeeds. The survey results are based on responses from representatives of 941 organizations.

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Report Survey Strategy Communications 69

Associations Now

MAY 15, 2019

The ALS Association and two of the three cofounders of the popular 2014 viral campaign are now calling on supporters to help them finish fighting ALS in a new campaign. The Challenge Me campaign excites me because it captures the attitude I have adopted as my survival strategy. Much progress has been made.

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Social Media Course Project Technology 86

SCD Group

JUNE 19, 2014

A growing number of organizations (companies, churches, associations) have begun using Throwback Thursdays (TBT) as a social media strategy to promote elements of their organization. Is your organization using Throwback Thursdays to promote your association or its events? What is Throwback Thursday ?

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Wisconsin Social Media Communications Marketing 40

Associations Now

MARCH 7, 2014

Why you shouldn’t be too satisfied with your social strategy. Some thoughts on complacency in your marketing strategy in today’s Social Media Roundup: Shifting Ground. Some thoughts on complacency in your marketing strategy in today’s Social Media Roundup: Shifting Ground. ” Her suggestion? ht @ ogcsae ).

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Associations Now

MARCH 25, 2014

Despite some bad luck Google has had with its Explorers, Lanke sees some inherent value in the lead user strategy. As we all know, a well-chosen board can drive your strategy. Talking Event Tech. 5 Tech Gadgets For Any Event @SignUp4 #eventprofs #techsytalk [link] via @lizkingevents. Google apparently chose poorly.

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Associations Now

APRIL 25, 2014

A revealing look at one woman caught in a national scandal that directly affected the events industry. Plus: the power of segmenting your communications. — David Beard (@dabeard) April 25, 2014. New Data Reveals How Nonprofits Are Segmenting Their Communications @StevenShattuck [link] via @getswayy. ht @ dabeard ).

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Social Media Las Vegas Washington Communications 40

Higher Logic

MARCH 29, 2016

This community and member growth led THE LANDING to make some new and exciting changes — it has welcomed a new, dedicated community manager through Higher Logic’s Community Management Services, and recently launched a community ambassador program to further improve the member feedback cycle and engagement.

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Missouri Maine Committee Member Engagement 120

Associations Now

AUGUST 25, 2014

Problems can arise when you get a band to perform at your event. Also: more tips on ensuring good communication among your marketing and tech staffs. Having a great band play a few songs for your audience is a good way to turn a networking event into something truly memorable. DMC (@HelloDMC) August 25, 2014.

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Social Media Tips Communications Marketing 40

Associations Now

DECEMBER 5, 2013

Plus: event applications come 2014. Dion Hinchcliffe, chief strategy officer for the social business software and consulting firm Dachis Group, shared his vision for the future of IT—and the role CIOs will play—via his SlideShare, “The New CIO Mandate,” during his Wednesday keynote at Tech13. Year of the Event App.

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Social Media Washington Technology System 40

Associations Now

SEPTEMBER 11, 2014

Also: Are you looking at content strategy the right way? Faced with the challenge of having its Super Mobility Week take place at the same time as Apple’s highly anticipated keynote earlier this week, the association set up the Las Vegas event around the week’s big tech story. Content strategy. Set Your Goals First.

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Associations Now

JUNE 3, 2014

The value of personalization in member communication. Also: Make sure you know what you’re getting into with WiFi at your event. Over at XYZ University , MemberWise’s Richard Gott discusses the rise of online personalization—in short, the move toward a more personal communication style. Get the WiFi Right.

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