Association Adviser

DECEMBER 17, 2013

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Hybrid events—virtual attendance of a live event—are also wonderful, DuBois said.

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Association Success

OCTOBER 25, 2018

At Tagoras, we support leaders and hands-on practitioners who want to improve the reach, revenue, and impact of their learning business. One way we provide that support is through a range of free resources, and we’re pleased to share our latest original research: The Virtual Events Report. a “hybrid” event). Another 24.7

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

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Association Adviser

APRIL 15, 2014

But again and again we return to our favorite annual conferences and events. For the third year in a row, live events received the highest overall rating (4.68 In fact, nearly 88 percent of the 1,031 association executives who took part in our study considered their live events “very” or “extremely” valuable.

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

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Aaron Wolowiec

NOVEMBER 11, 2014

No wonder so many of us are spending less time away from our offices and our families to attend professional development events or other workplace functions. It seems associations got the memo as the industry experiences a slow uptick in virtual events. The third most popular reason for offering virtual events? So why the boom?

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Associations Now

DECEMBER 24, 2014

Here’s a look at several membership topics that piqued my interest but didn’t make it to this blog in 2014. But there is, of course, so, so much more to say about this core business model for associations and all the strategy and work that must go into making it successful. The impact of a dues change on nondues revenue.

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Association Adviser

DECEMBER 17, 2013

According to a July 2013 survey of business-to-business (B2B) marketers and media users by American Business Media, professionals are primarily going online for industry information, then they turn to primary sources (company-produced info), before looking at print sources and events. Just 4 percent of B2B marketers rely only on one channel).

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Associations Now

JUNE 20, 2016

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. Staff questions about the new work layout were fielded.

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MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more.

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Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. revenue goals. growth goals.

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Higher Logic

JUNE 6, 2019

Social media is an important part of any organizational strategy. You add a huge revenue opportunity. Someone else gets the ad revenue. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? We think so. The problem?

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Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Visit Us at These Important Industry Events. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web events' Best of the Web. Associations Are Grasping For Growth [Infographic]. Meagan Rockett.

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Associations Now

MARCH 20, 2015

Most publications are facing declining advertising revenue, increased competition from other print and digital products, and readers with different content-consumption habits that requires different strategy. telehealth market will grow from $240 million in revenue in 2013 to $1.9 Gear Up for Growth. billion in 2018.

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Associations Now

NOVEMBER 24, 2019

People might confuse the mission and goals of the two groups; members of the association, often the target of the sister foundation’s fundraising efforts, might come to resent being dunned to open their wallets beyond their dues and event fees. Put strategy first. Think multiple revenue streams.

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Associations Now

JANUARY 15, 2016

I usually spend the majority of this blog discussing how associations help educate their members and prospects through in-person meetings and events. The findings may help make the case for tweaking your association’s technology-enabled learning strategy, particularly if you can increase your organization’s nondues revenue.

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GlowGlobally

JANUARY 11, 2016

Revenues of organizations based in this region have grown from 7.5% in 2014 to an estimated 9.3% The government is vastly pro-investment, maintaining a competitive tax strategy and a slew of incentive programmes to encourage and assist in incubating both profit and non-profit organisations.

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Velvet Chainsaw

MAY 5, 2014

You know, expenses/revenue, attendance, exhibitors and sponsors. Especially with lagging indicators such as a platuead or declining attendance, and decreases in sponsorship and/or exhibitor revenue. We need to know before the event occurs so we can make midcourse corrections. A Metric Strategy. The Drive For Measurement.

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Associations Now

MARCH 25, 2014

Despite some bad luck Google has had with its Explorers, Lanke sees some inherent value in the lead user strategy. As we all know, a well-chosen board can drive your strategy. Talking Event Tech. 5 Tech Gadgets For Any Event @SignUp4 #eventprofs #techsytalk [link] via @lizkingevents. Google apparently chose poorly.

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Velvet Chainsaw

JANUARY 14, 2014

More companies are demonstrating their products and services via digital technology rather than face-to-face events. That’s the bad news for your convention’s revenue-diversification model. As an organization, you need to shift those revenue dollars from industry suppliers by developing a strategy around your sponsorship offerings.

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Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent agree).”

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Associations Now

JUNE 10, 2014

Also: what’s behind the boost in security spending for special events. Impossible Ventures’ Joel Runyon, in a lengthy post about learning when to let go when you can’t be perfect, suggests a strategy for getting over stage fright: Pull out a video camera and start talking. cvent) June 9, 2014. Talking Security.

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Associations Now

AUGUST 7, 2014

Rebelmouse: Check out Associations Now ‘s live event page to see the latest updates. Heading to the 2014 ASAE Annual Meeting & Exposition in Nashville? In advance of 2014 ASAE Annual Meeting & Exposition , several expert content leaders shared their wisdom in articles and interviews with Associations Now.

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Associations Now

AUGUST 9, 2013

How the Associated General Contractors of America’s annual expo went from the chopping block to exceeding revenue goals in a few years. While AGC’s goal was to sell $250,000 in sponsorships and exhibits, it sold $305,000 and netted $183,000 for the organization—$58,000 more than its net-revenue goal. So just how did they get there?

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Associations Now

NOVEMBER 3, 2014

Plus: tips for Thanksgiving events. But don’t let politicians’ persistent hostility influence your strategy for dealing with your business rivals, Grow My Revenue CEO Ian Altman recommends. He then lays out three reasons why you shouldn’t use the smear-campaign strategy in your professional life.

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Velvet Chainsaw

APRIL 10, 2014

That business paid for the employee to attend the event. And that improvement will be in areas critical to the organization’s business strategy, objectives and growth. Meetings professionals are often focused on expense savings, when their ultimate customer (the attendee’s employer) is focused on revenue growth.

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Associations Now

MAY 6, 2014

Also: more on Foursquare’s new, risky social media strategy. If it doesn’t work out, you’ve lost a year of revenue from someone who’s spinning their wheels. — maggielmcg (@maggielmcg) May 3, 2014. The pros and cons of giving out-of-work members a discount or even a free year of membership.

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Associations Now

DECEMBER 2, 2015

While groups like Goodwill Industries have proved this strategy can be successful, tensions between the commercially focused and the mission-focused sides are bound to arise. When an organization begins to focus too heavily on its mission, it may miss out on crucial revenue. 52% increase over 2014. . 52% increase over 2014.

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Associations Now

MAY 7, 2014

Also: why you might struggle to trim down group rates for your next event. — Wolfgang (@WolfgangJilka) May 6, 2014. Marriott’s group room rate rose by 3 percent, and Hyatt’s group revenues rose by 9 percent.). Don’t worry. Rates on the Rise. Good luck getting those room rates down. Other Good Reads.

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Associations Now

AUGUST 13, 2013

Microsoft CEO Steve Ballmer admitted in an internal town hall event last month that the company built too many Surface tablets and is not selling as many Windows devices as it wants, according to The Verge. Meanwhile, a major device maker says it’s planning to focus on non-Windows products. Wang as saying.

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Associations Now

MAY 9, 2014

According to the Post, Smithsonian Enterprises, the for-profit arm of the museum complex, has similar deals with Showtime Networks and database provider Cengage Learning to broaden its reach and generate new revenue. Second, associations may need to consider the pricing structure of their learning opportunities and events.

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Associations Now

NOVEMBER 5, 2014

In the 2014 Major League Baseball season, per Baseball-Reference.com , the league-wide batting average was.251, When you think of KPIs for associations, some typical ones come to mind: revenue, total members, member retention, event attendance, website traffic, and customer satisfaction (or maybe Net Promoter Score).

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Associations Now

FEBRUARY 25, 2015

Robbie Kellman Baxter, president of Peninsula Strategies, doesn’t just doubt the naysayers; in fact, in her forthcoming book The Membership Economy , she calls membership “the future of all business models.” “It was perplexing to me that, on one side of the country, everybody is working on recurring revenue models. .”

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Associations Now

APRIL 11, 2014

But for association meeting planners, the word “pirate” has completely different connotations, including lost revenue, headache, and hotel attrition fees. Have you changed your meeting’s housing guidelines and strategy to keep pirates at bay? All are the usual words and phrases people think of when it comes to pirates.

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Association Adviser

NOVEMBER 19, 2013

To help your figure out where to devote your tech energies for 2014 and beyond, we reached out to some of the association world’s best technology minds for guidance. Technology is a strategy, not just a department for keeping the lights turned on and the trains running on time. Sound familiar? We’re wired to our work 24/7/365.

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Associations Now

APRIL 27, 2016

“Essentially what we’re doing strategically with this whole concept around Plantae is we are separating the strategy around how we engage and grow our audience,” says Susan Cato, director of digital strategy and member services at ASPB. ASPB decided the traditional approach wasn’t going to work anymore.

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Higher Logic

DECEMBER 22, 2015

In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. Bethany Lister (NTEN): I’m naturally an introverted person, but I wanted to get more involved in the local community and events. That’s a real bump in revenue. It’s all there.

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