MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

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Association Adviser

MARCH 18, 2014

Visit Us at These Important Industry Events. March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. June 4-5, 2014. Multifamily Exchange Event.

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Association Adviser

APRIL 15, 2014

Visit Us at These Important Industry Events. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference.

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YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow.

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Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

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Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

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Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Association Adviser

FEBRUARY 18, 2014

How to Create a Pinterest Place Board for an Event. Visit Us at These Important Industry Events. March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. ASAE 2012 Marketing Membership & Communications Conference. Maggie McGary. Mizz Information. The Great Ideas Conference.

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Aaron Wolowiec

JUNE 16, 2015

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Do you have a three-tiered (platinum, gold, silver) event sponsorship offering? Here are five tips for growing your event sponsorship revenue.

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Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

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Association Adviser

DECEMBER 17, 2013

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Hybrid events—virtual attendance of a live event—are also wonderful, DuBois said.

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Associations Now

JULY 11, 2017

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. In the event of a challenge, the onus is going to be on the organization sending the message to show it has consent or that it has complied,” she says.

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Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Results at Hand develops mobile-centric solutions for associations, events and direct sales organizations. Event Apps. “An Mobile Security.

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Associations Now

MARCH 11, 2014

From thinking differently about workspace to expanding reach via pop culture, the 2014 Great Ideas Conference brought out plenty of concepts worth taking to your staff and board—even if you weren’t in Florida this week. — Jamie Notter (@jamienotter) March 10, 2014. A key part of its strategy?

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Association Success

OCTOBER 25, 2018

One way we provide that support is through a range of free resources, and we’re pleased to share our latest original research: The Virtual Events Report. a “hybrid” event). Activities at a virtual event may take place in real time (synchronously), on demand (asynchronously), or some combination of the two. Another 24.7

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Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. The time is now; the fourth quarter of 2014 is filled with a myriad of seasonal events. Set and track goals.

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Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now. Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago.

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Associations Now

JANUARY 20, 2015

The elements of making an event that has the potential to change someone’s life. It may be, but it’s a goal that’s possible to reach, according to Event Manager Blog contributor Cathy Key. It may be, but it’s a goal that’s possible to reach, according to Event Manager Blog contributor Cathy Key.

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Velvet Chainsaw

NOVEMBER 4, 2021

A number of our consulting clients have made social responsibility a cornerstone of their conference strategy — with the desire “to leave the host city better because we were there.” Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help.

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Associations Now

JUNE 20, 2016

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. Not that the decision was frictionless. He’s now in remission.

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Association Adviser

JUNE 11, 2014

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” My colleague’s teenager didn’t call her plan “content strategy.” As simple and natural as her activity seems, she had a definite content strategy.

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Associations Now

OCTOBER 20, 2014

Why having an event sponsor as excited about your event as you are is so important. Also: One event pro breaks down the moment when an association was showing its age. Anyone with a checkbook could sponsor an event of yours, but there’s more to event sponsorship than slapping a logo in a few places.

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Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes. — Incline Marketing (@InclineMktg) March 19, 2014. What Else is New? ht @ InclineMktg ).

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Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Out of the 200 respondents to that survey, 88.7

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Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. The survey of more than 3,500 U.S.

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Velvet Chainsaw

JANUARY 14, 2014

More companies are demonstrating their products and services via digital technology rather than face-to-face events. As an organization, you need to shift those revenue dollars from industry suppliers by developing a strategy around your sponsorship offerings. No marketing investment is easy to measure. Calculating cost savings.

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Associations Now

NOVEMBER 24, 2019

People might confuse the mission and goals of the two groups; members of the association, often the target of the sister foundation’s fundraising efforts, might come to resent being dunned to open their wallets beyond their dues and event fees. Put strategy first. We are leaders in the industry and this is what leaders do.

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Associations Now

APRIL 23, 2014

A PR specialist breaks down the essential elements of a perfect event. Top-notch catering, a fancy venue, and a star guest speaker barely skim the surface of what goes into putting on a quality event. Public relations specialist Eva McKnight of Formstack explains why a standout event and a positive brand experience go hand in hand.

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Associations Now

MAY 26, 2015

You may not be required by law to save your left over food, but you can still keep your event ahead of the sustainability curve. Mariela McIlwraith, president of Meeting Change, has some advice for cutting down on the waste at your events. The post Tuesday Buzz: Trimming Down Food Waste at Events appeared first on Associations Now.

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Associations Now

DECEMBER 13, 2013

A new whitepaper by the International Association of Exhibitions and Events reveals 13 trends that will affect its industry. Here are five that associations will want to keep in mind as they plan for 2014 and beyond. Friedman, president of Time Place Strategies, Inc., customize the exhibition experience for each generation.

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Associations Now

MAY 16, 2014

The fast-food giant crafted a successful event strategy that focused as much on the people who couldn’t attend as those who could. No matter your opinion of Mickey D’s food, you have to be impressed by the company’s ability to consistently come up with inventive marketing approaches. Love Your Hometown Teams.

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Associations Now

JUNE 26, 2014

Not every event needs to be a massive endeavor. When you think of “meetings,” you probably have an image in your mind of a big event. What sort of successes have you had with small-scale events? — Dennis Sinople (@dsinople) June 25, 2014. Also: comparing public and private communities.

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Associations Now

MARCH 20, 2015

Most publications are facing declining advertising revenue, increased competition from other print and digital products, and readers with different content-consumption habits that requires different strategy. telehealth market will grow from $240 million in revenue in 2013 to $1.9 Gear Up for Growth. billion in 2018.

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ISAE

OCTOBER 12, 2023

A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools.

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Slice-Works

NOVEMBER 21, 2013

But would you do that with your marketing efforts? CONTENT MARKETING OVERVIEW. When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. Looking at your marketing goals and objectives will help you set realistic expectations.

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Associations Now

MAY 3, 2017

Among those, 68 percent met their fundraising goals last year, a drop of 5 percent from both 2015 and 2014, but well above the 59 percent seen in 2013. Some respondents blamed the decline on the large amount of competing messaging in the market. A multichannel strategy succeeds.

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Higher Logic

AUGUST 18, 2016

Connecting to everyone in a voice and format that is educational, insightful and fun requires strategies and techniques that leverage individual contributions without compromising big picture goals and objectives. The answer will influence your tactics and strategies to achieve high engagement.

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