Associations Now

JANUARY 23, 2014

What former Daily Beast editor Tina Brown can tell you about creating an event that’ll get folks talking. Plus: Give your members some love via social media. Be the talk of the town by pulling off this year’s top-notch event. More in today’s Social Media Roundup: Word From the Wise. ht @ jmcapurso ).

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Associations Now

JANUARY 8, 2014

Plus: Use social media to supercharge the chatter around your event. That and more in today’s Social Media Roundup. — Votenet Solutions (@votenet) January 7, 2014. Augmenting Events With Social. — Stefanie Kilmey (@stefaniekilmey) January 8, 2014. Follow the Leader.

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Associations Now

MAY 5, 2014

Why a “business out front, party in the back” strategy may help you better leverage your online community. Also: Terminology matters when you describe your content leaders at events. It’s great to have a presence on a big social network. — Greg Ruby (@GregRuby) May 5, 2014. You know, like a mullet.

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Associations Now

MARCH 12, 2014

Plus: the five key elements your association should incorporate into its brand strategy. The importance of member relations, and more, in today’s Social Media Roundup: Four Areas of Focus. — Meagan Rockett (@rockettm) March 12, 2014. — Meagan Rockett (@rockettm) March 12, 2014. ht @ SmoothThePath ).

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Associations Now

MARCH 7, 2014

Why you shouldn’t be too satisfied with your social strategy. Some thoughts on complacency in your marketing strategy in today’s Social Media Roundup: Shifting Ground. Why Associations Need to Revisit Communication Strategy in 2014 [link] via @maggielmcg #csae #assnchat. ht @ ogcsae ).

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Aaron Wolowiec

JANUARY 19, 2016

But seriously…communication is a hard gig for most companies, especially with the advent of social media. While associations have made headway in navigating communication chaos, only 6 percent of the more than 700 associations surveyed reported they have a fully integrated communications strategy. Or even worse yet, companies.

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Associations Now

APRIL 30, 2014

Plus: Expand your educational offerings by borrowing strategies from corporate training departments. How to find inspiration in the most unexpected places, and more, in today’s Social Media Roundup: Cue Creativity. How to Stimulate Fresh Thinking at Your Events [link] via @EventMB #eventprofs #mpi. Inspire me!

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Association Adviser

DECEMBER 17, 2013

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. David DuBois , CEO of the International Association of Exhibitions and Events (IAEE) , said he’s surprised that associations aren’t being more aggressive about marketing live events via mobile devices. ” 365 day-a-year engagement.

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Portage Group

AUGUST 15, 2014

Our consulting team offers deep sector expertise across multiple service areas that include: Research , Strategy , Search, Human Resources , and Organizational Performance. Photo : Copyright Peretz Partensk y via Flickr 2014.

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Associations Now

AUGUST 11, 2014

So we’re about two-thirds of the way through the 2014 ASAE Annual Meeting & Exposition in Nashville. Read on in today’s Social Media Roundup: Collaborate’s Most Engaged User. ChatterBachs) August 10, 2014. — Willis Turner CAE (@willisturner) August 10, 2014. A lot of ground covered, eh?

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Associations Now

SEPTEMBER 3, 2014

Tips on how to incentivize booking within the block in today’s Social Media Roundup: The Block Matters. — Plan An Event (@plananeventblog) August 28, 2014. Because people who stay in the block give event planners essential data they can use to plan for the future. Why is it so important?

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Aaron Wolowiec

NOVEMBER 1, 2016

Always celebrated the first Tuesday after Thanksgiving, it’s a global day of giving perpetuated by social media and collaboration. About 17 percent of online donation form views on #GivingTuesday 2014. At Event Garde, giving back is sewn into our fabric. Add a “donate” feature to your website or social media platforms.

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Associations Now

AUGUST 25, 2014

Problems can arise when you get a band to perform at your event. Having a great band play a few songs for your audience is a good way to turn a networking event into something truly memorable. More thoughts on this in today’s Social Media Roundup: A Band-Aid Won’t Fix This. DMC (@HelloDMC) August 25, 2014.

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Associations Now

JUNE 2, 2014

Plus: a buzzkill for clickbait-inclined social media accounts. Another Apple event, another round of rumors. More in today’s Social Media Roundup. More in today’s Social Media Roundup. — Ars Technica (@arstechnica) June 2, 2014. — Twitter Support (@Support) May 30, 2014.

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

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Associations Now

SEPTEMBER 17, 2014

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. Now that’s strategy in action. (ht

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Associations Now

AUGUST 4, 2014

Also: the growth of National Night Out, an anticrime event that started big and has gotten even bigger. How one hotel learned this the hard way in today’s Social Media Roundup: How Not To Handle Bad Reviews. — Jon Nelson (@JonNelsonJDN) August 4, 2014. Find your event here: [link].

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Associations Now

JULY 16, 2014

Twitter, Facebook, and other easily accessible social networks are often the subjects of the Social Media Roundup. The Private Side of Social Media. — Socious Software (@SociousSoftware) July 16, 2014. — Socious Software (@SociousSoftware) July 16, 2014. ht @ ASAEannual ).

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Associations Now

AUGUST 13, 2014

Event planners prepare for so many scenarios, generally: rain, power outages, no-shows, backup venues, the whole bit. Thoughts on that in today’s Social Media Roundup: Many Sizes Fit All. — KiKi L'Italien (@kikilitalien) August 12, 2014. — Incline Marketing (@InclineMktg) August 13, 2014.

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Associations Now

APRIL 25, 2014

A revealing look at one woman caught in a national scandal that directly affected the events industry. Find out about the personal impacts that reach to the very top of the agency in today’s Social Media Roundup: The GSA Scandal, Though One Leader’s Eyes. — David Beard (@dabeard) April 25, 2014.

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Associations Now

NOVEMBER 3, 2014

But that doesn’t mean there isn’t any value in the strategies employed by political campaigns. More info in today’s Social Media Roundup: Real People, Please. — Connectivity (@CQConnectivity) November 3, 2014. — John Foley (@johnfoleyjr) November 3, 2014. ht @ johnfoleyjr ).

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Associations Now

MARCH 17, 2014

Also: some really cool event signage. With the right strategy, you can get your members involved without pushing them too far out of their comfort zone. Some ideas in today’s Social Media Roundup: Make It Easy! — Peggy Hoffman (@peggyhoffman) March 16, 2014. Sound doable? ht @ peggyhoffman ).

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Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Trying to build a community on social media isn’t easy. The common distractions on social media (cute cat videos, anyone?)

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Associations Now

DECEMBER 5, 2013

Plus: event applications come 2014. Examining the role of the CIO in IT’s future, and more, in today’s Social Media Roundup. Examining the role of the CIO in IT’s future, and more, in today’s Social Media Roundup. Year of the Event App. It also requires leadership.

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Associations Now

FEBRUARY 21, 2014

A new database of expo halls could make it easy to figure out exactly where you’re holding your next event. Fortunately, a new tool in today’s Social Media Roundup could help you figure things out: Compare Venues, Easily. — Rachel Wimberly (@TSNN_Rachel) February 21, 2014. ht @ jmcnichol ).

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Associations Now

MARCH 6, 2014

Learn from one of the nation’s political heavyweights how to become a heavyweight in your own sphere in today’s Social Media Roundup: Bipartisan Wisdom from Clinton. — Bill Walker (@billwalker7) March 6, 2014. He points particularly to communications strategy and tactics. Do #assnchat folks agree?

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YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow.

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Beekeeper Group

SEPTEMBER 8, 2014

You’d think we’d have the hang of it by 2014, right? But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach. This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities.

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ISAE

OCTOBER 12, 2023

A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools. Social media icons.

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Aaron Wolowiec

AUGUST 10, 2015

Membership retention saw the largest year-to-year increase, offered by 47 percent of association marketing departments in 2014 compared to 62 percent in 2015. Event marketing was identified by 78 percent of respondents as the most effective marketing tactic. A few things to consider. (My My two cents here.). That’s a problem.

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Association Adviser

DECEMBER 17, 2013

According to a July 2013 survey of business-to-business (B2B) marketers and media users by American Business Media, professionals are primarily going online for industry information, then they turn to primary sources (company-produced info), before looking at print sources and events. Conclusion.

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Associations Now

MARCH 11, 2014

From thinking differently about workspace to expanding reach via pop culture, the 2014 Great Ideas Conference brought out plenty of concepts worth taking to your staff and board—even if you weren’t in Florida this week. — Jamie Notter (@jamienotter) March 10, 2014. A key part of its strategy?

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Aaron Wolowiec

NOVEMBER 1, 2016

Always celebrated the first Tuesday after Thanksgiving, it’s a global day of giving perpetuated by social media and collaboration. About 17 percent of online donation form views on #GivingTuesday 2014. At Event Garde, giving back is sewn into our fabric. Add a “donate” feature to your website or social media platforms.

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Social Media Project Tips Team 100

Association Adviser

JUNE 11, 2014

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” Social media is a two-way communication channel that makes it fast and easy to address the five Ws. Jill Andreu, Naylor. The Five W’s.

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Aaron Wolowiec

DECEMBER 16, 2014

Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. But what about tactics?

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Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. 3) LinkedIn, Twitter and Vimeo are the most effective social media content marketing platforms.

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