Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Case Study – Creating More Compelling Member Engagement.

Member Engagement 119

Member Engagement Case Study DC eBook 119

YourMembership

NOVEMBER 26, 2014

Last week we held YourMembership’s November Thought Leadership webinar Social Media ROI in Dollars & Cents , with Ben Martin, CAE, noted speaker and Chief Engagement Officer for Online Community Results. In another poll more than 90 percent agreed that to attract younger members they would need a strong social networking strategy.

Social Media 150

Social Media millennials Member Engagement Leadership 150

Higher Logic

JANUARY 29, 2019

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Potomac Core

MAY 3, 2016

Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence. Slow Growth Creates Member Engagement Opportunities. For Jahn and TFI it’s about understanding those internal and external challenges and then engaging members to help build solutions and drive industry results.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Associations Now

MAY 14, 2014

Strategy, governance, and executive leadership. The vast majority (79 percent) of the best-performing communities have an “approved, operational, and measurable” strategy. Advocacy programs increase engagement. Leadership Programs. Sound familiar? They’re more than just prettier listservers.

Leadership 40

Leadership Class Committee Survey 40

Potomac Core

SEPTEMBER 14, 2016

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Take the Temperature of the Entire Value Chain .

eBook 100

eBook Member Engagement Industry Process 100

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. The loss of leadership vital to the health of the organization. The leadership of these organizations find it difficult to move away from the “status quo” mentality that no longer serves their member’s best interests.

Case Study 150

Case Study Arizona Social Media Revenue 150