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2014 is done. Bring on the New Year!

YourMembership

Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Forget the Polar Vortex, Ignite Your 2014 with These Tips and Resources.

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New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership

In the webinar we highlighted the work being done at the Association of Otolaryngology Administrators (AOA) to recruit and retain new members. The program is centered on offering a limited free trail membership through 2014. That’s where member engagement lives. See you in NashVegas! We’ll be located in booth #335.

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Association leaders, stop! 10 things not worth doing during the New Year.

YourMembership

Editor’s Note: Elizabeth Engle, CAE; Mary Byers, CAE; Peggy Hoffman, CAE; and Shelly Alcorn, CAE provided these 10 tips for 2014 that are still useful as association leaders head into 2017. We’re hoping to lighten your load and not add to your 2017 to-do list. But, honestly, each one takes some work on your part […].

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Three Reasons You Need a Dedicated Community Manager

Higher Logic

For example, if the membership manager already speaks to your members every day, doesn't it make sense for that person to take over the responsibility of the online community? Also, in their 2014 report , they noted that communities with dedicated community managers are almost twice as likely to be able to measure value.

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Social Media ROI in Dollars & Cents – Your Questions Answered

YourMembership

In another poll more than 90 percent agreed that to attract younger members they would need a strong social networking strategy. Increased member engagement was identified by 60 percent as a good measure for their ROI. I think you’ll find this discussion interesting and valuable to your own social media efforts.

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Living in the Golden Age of Disruption

YourMembership

This follows on the heels on LinkedIn’s concerted efforts in 2014 to dominate the online job board market and become “the” job board aggregator ultimately dominating players in the space like Monster.com, Indeed and CareerBuilder. However, it’s important to remember you can compete.

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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Currently, 137.4K Click here.

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