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11 Elements of a Winning Member Engagement Strategy

Higher Logic

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent agree); member recruitment (10.8 That’s a huge missed opportunity. percent agree).”

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Social Media Roundup: Better Strategy Means Smarter Questions

Associations Now

Also: Your nonprofit isn’t winning (on social media, that is) if it isn’t pinning. That and more in today’s Social Media Roundup. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. What Else is New? ht @ InclineMktg ).

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Associations’ Social Media Confidence Grows

Associations Now

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

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Social Media Roundup: Let’s Talk Fundamentals

Associations Now

Driving revenue for your association takes more than a lucky break, so be sure to think through your strategy. Your strategy for raising nondues revenue can’t depend on hitting on a hot viral campaign. — John Ricco (@johnricco) September 8, 2014. — RealMatch (@RealMatch) September 8, 2014.

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The Risk of Not Owning Your Online Brand

YourMembership

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association.

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Doubling Down on Association Career Centers

YourMembership

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!