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Connecting Associations in Person and Online: The Evolution of Naylor AMS

Association Adviser

The company’s association management software helped associations manage their member and operations data including event registration, committees, continuing education, directories, website data and reporting. Naylor entered the association management software space by acquiring Timberlake in January 2015.

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Best 2014 Blogs from Our Association and Alliance Management Company

Virtual

And we’ve really begun to make headway as a technology-focused alliance management company—capable of supporting open-source technology associations , standard-setting alliances, and IoT consortia, in addition to our other practice areas. Your feedback helps to make us a better association/alliance management company.

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What will 2016 bring for associations?

Aaron Wolowiec

As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. As the association industry continues to evolve, community engagement and networking among industry leaders will be key to success, which could include sharing of resources.

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Digital Transformation: It’s All About Culture

Leading Learning

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. And that means we need to be on the lookout for the tools and technologies that will enable us to change. Which sounds if not easy then at least simple.

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Taking the Mobile Event App Leap

Association Adviser

In keeping with these technologically-savvy times, one of our clients recently decided to test the effectiveness and adoption rate of a mobile event app at its largest annual conference. Stay tuned for more on marketing below. Marketing your mobile event app: Start early and actively. Samantha Tankersley. We used QuickMobile.

Georgia 60
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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

On average, associations communicate with members an estimated 31 times per month (via print, online, social media and video) vs. 30 times per month in 2016 and 26 times per month in 2015. One tool that can help associations more efficiently facilitate the segmentation of member communications is association management software (AMS).

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Can Associations Thrive in a Crowded Marketplace?

Socious

HubSpot, a for-profit marketing and sales automation software company, hosts Inbound every year and goes to great lengths to help marketing and sales professionals develop career skills and expert contacts. According to a whitepaper by Spark Consulting , 32% of employers reported struggling to find qualified workers in 2015.