Higher Logic

JULY 26, 2018

The secret lies in telling a great story, which is the foundation of great marketing. Tiny Dancer, produced in 2015, is no different. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. 1) Tiny Dancer; John Lewis Home Insurance.

Examples 247

Examples Marketing Video Software 247

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Aaron Wolowiec

MARCH 31, 2015

1, with marketing and communications taking the No. 2 slot, followed by technology. “In In a major shift from 2014-2015, our survey results show that it has become a candidate’s market, increasing the challenge for nonprofit managers to find and hire the staff they need and to pay the higher salaries required,” the report says.

Marketing 100

Marketing Leadership Technology Report 100

Associations Now

DECEMBER 9, 2015

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. From the misreported death of the Queen of England to inappropriately suggestive advertising, CIO has compiled its list of the most cringeworthy media campaigns of 2015. — TIME.com (@TIME) December 9, 2015.

Social Media 40

Social Media Press Release Recruiting Recruitment 40

Associations Now

DECEMBER 23, 2015

We dug into our readership numbers to give you a look at the most popular Associations Now stories of 2015. Is 2015 really almost over already? You, dear audience, are an eclectic bunch, as the most popular stories cover a wide variety of topics—though technology seems to be a subtle theme. Most-Viewed Stories.

Detroit 40

Detroit Tips Email Marketing Products 40

Associations Now

DECEMBER 19, 2014

Based on 2014 successes and trends, here are some things the association meetings industry may want to resolve to do in 2015. And with less than two weeks until the start of 2015, others are beginning to set goals for next year, whether that’s to find a new job, be healthier, or learn to play the guitar, among others.

Process 40

Process Examples Industry Revenue 40

Associations Now

DECEMBER 23, 2014

Over the next few weeks, you’re going to hear a lot of hype about up-and-coming technologies to watch in 2015—including from me. The prognosticators—complete with pointy hats—were out in full force at the ASAE Technology Conference & Expo last week in National Harbor, Maryland. Let’s get real.

Maryland 40

Maryland Technology Conference Innovation 40

Blue Sky eLearn

JULY 31, 2018

The internet and technology boom in the late 1990s and early 2000s were the major factors that drove the economy. In 2015 that number had decreased to 52%. In 2015 that number had decreased to 52%. Most colleges are suffering because they aren’t adapting to the new world of learners in this highly technological age.

millennials 174

millennials Certificate Education Technology 174

Associations Now

MARCH 24, 2016

Streaming music now represents the largest segment [PDF] of music purchases, overtaking digital downloads for the first time in 2015, with paid services such as Apple Music and Spotify leading the way. million last year—despite the fact that ad-supported streaming was the most popular way to play music in 2015.

Marketing 40

Marketing America Revenue Industry 40

Associations Now

SEPTEMBER 6, 2013

A new survey sheds light on how hotels and restaurants are engaging their guests through technology tools. As meeting attendees rely more heavily on their devices and become more familiar with the technology tools those outside your industry are offering, they’ll expect your association to deliver that same level of service and experience.

Technology 40

Technology Industry Social Media Denver 40

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). Reggie went on to add “There are a lot of technology companies in the association space right now and they’re talking the good talk; and I am really glad for you guys, because YM gets it. It was a huge hit.

Learning Management System 150

Learning Management System Member Engagement Technology Software 150

Association Adviser

FEBRUARY 6, 2019

Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015. Naylor entered the association management software space by acquiring Timberlake in January 2015. The Naylor AMS team continues to provide personalized, in-person service for every AMS client.

Directory 93

Directory Software Virginia Email Marketing 93

Associations Now

JANUARY 23, 2023

Give Attendees an NFT The blockchain and other crypto-related technologies like nonfungible tokens (NFTs) have had their ups and downs in recent years, but they can nonetheless provide an opportunity for excitement, with the right event and the right audience.

Technology 116

Technology Conference Cost Education 116

Associations Now

DECEMBER 8, 2016

How three companies created personalized marketing campaigns without being creepy. Marketers like personalization a lot because they want to promote their brands, connect with consumers, and increase their conversions—and personalization is supposed to mimic those one-on-one individual, B2C conversations—but do consumers like it? .

Marketing 40

Marketing Los Angeles Video Analysis 40

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. It all makes the wheel turn. Results improve!

Software 159

Software Illinois Revenue Member Experience 159

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions.

DC 232

DC Arlington Virginia America 232

Associations Now

FEBRUARY 1, 2017

Interestingly, the efforts fall under the umbrella of marketing rather than sales. In its ANA Survey Report: E-Commerce Insights , the trade group points out that many of its survey respondents—big-name advertisers, largely—tend to use e-commerce as an end goal for their marketing drives.

Report 40

Report Marketing Survey Revenue 40

SCD Group

MARCH 8, 2016

Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. 7 Content Marketing Lessons From 41,525,103 Website Visits By Hiten, Hitenism.com Content = Marketing.

Marketing 40

Marketing millennials Social Media Content 40

Associations Now

JANUARY 21, 2016

As the amount of content marketing continues to rise, a new survey of B2B and B2C marketers looks into some of the factors that may be cutting into the effectiveness of this type of marketing. Is your content marketing effective? Money came out on top. “A We need to give them content as evidence. We often let it drop.

Content 40

Content Marketing Survey Guidelines 40

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. You get relevant, fresh content and the member gets exposure to their target audiences. 1 CAE credit.

Social Media 170

Social Media DC System Technology 170

Potomac Core

MARCH 4, 2019

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Members Hire Tomorrow’s Associations because they have no other choice.

Industry 144

Industry Team Products Report 144

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

YourMembership

JULY 27, 2015

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. And like with most technologies, those costs can be substantially impacted by not being prepared. Standing pat is no longer an option. I hope you can join us.

LMS 150

LMS Ohio Learning Management System Cost 150

Higher Logic

MAY 25, 2016

They’re both competing for the same cities and for similar market share. And technology is often blamed for this trend. In 2015, Lyft launched their “ Driving You Happy ” campaign that focused on community. Lyftie Awards , which began in 2015, highlight the most popular destinations in Lyft’s major cities.

San Francisco 215

San Francisco Technology Products Strategy 215

YourMembership

DECEMBER 30, 2014

Sometimes I think we forget that as we run from place to place, trying to keep up with never ending demands on our time, trying to keep up with the direction our technological driven lives lead us daily. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season. We are human beings, not machines.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

KiKi L'Italien's Acronym Soup

MARCH 24, 2015

The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. Here are the questions I''ll be asking this week: How has technology allowed your org to provide a more personalized focus on the customer or member? Is your association a digital organization? If it doesn''t, why not?

Organization 100

Organization millennials Social Media Technology 100

Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. A few years ago, marketing experts proclaimed, “Content is king.”

Content 150

Content North Carolina Class Tools 150

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

Maryland millennials Education America 150

Associations Now

JANUARY 13, 2020

As I wrote in 2014 , the USB Implementers Forum had managed to pull off an improbable feat over the prior two decades or so, with the technology becoming the de facto standard for plugging in just about everything. And despite all these new technologies, you might end up buying a USB-C device that only supported the downright ancient USB 2.0

Technology 96

Technology Products Marketing Innovation 96

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. The survey of more than 3,500 U.S.

Marketing 40

Marketing Email Marketing Report Content 40

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Today’s technology and production methods make video production scalable!

Video 28

Video Content Marketing Strategy 28

SCD Group

JANUARY 1, 2015

This is the time of the year that prognosticators love to tell us what is likely to happen in 2015. Jay Baer, President, Convince & Convert ‘Fat’ content will become the focus of marketers everywhere. 2015 will see the end of fractured programs and tactics. Here are four lists that apply to associations and nonprofits.

eBook 40

eBook Content Marketing Video 40

Potomac Core

JANUARY 6, 2016

It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. GDP Growth and modest improvement in Global Growth appear to be the bellwethers of even more technology advancements. What set the stage for Driverless Associations?

eBook 100

eBook Innovation America Certificate 100

YourMembership

MAY 8, 2015

Your presence gives them credibility, marketability and ultimately adds value to their brand, not yours. So I contacted Ben Martin, CAE, Chief Engagement Office for Online Community Results and get his take on social networking, online communities and driving member engagement with this technology.

Member Engagement 150

Member Engagement Tools Software Cost 150

Leading Learning

MAY 24, 2022

It has also meant that integration between learning platforms and other platforms like customer relationship management systems, association management systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly. See e-learning stats for the course creator market here.).

Course 101

Course Video Cost Certificate 101