Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Annual revenue up.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Associations Now

FEBRUARY 1, 2017

Interestingly, the efforts fall under the umbrella of marketing rather than sales. In its ANA Survey Report: E-Commerce Insights , the trade group points out that many of its survey respondents—big-name advertisers, largely—tend to use e-commerce as an end goal for their marketing drives.

Report 40

Report Marketing Survey Revenue 40

Aaron Wolowiec

OCTOBER 1, 2013

Case in point, the “Super Bowl of Conferences” will be held here in 2015. We’re likely all feeling the pressures of time, competition, money and technology. But when specifically asked during a recent NACEDA prep session, leaders added travel, opportunity costs, value proposition and marketing to their list of challenges.

Education 100

Education Detroit Strategy Michigan 100

SCD Group

MARCH 8, 2016

Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. 7 Content Marketing Lessons From 41,525,103 Website Visits By Hiten, Hitenism.com Content = Marketing.

Marketing 40

Marketing millennials Social Media Content 40

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60

Associations Now

JUNE 14, 2017

percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz. In a world awash in email, groups using marketing automation saw higher engagement, according to the report. In 2016, associations kicked up their email game, sending 12.3

Email Marketing 52

Email Marketing Report Revenue Marketing 52

Leading Learning

JULY 12, 2021

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. And that means we need to be on the lookout for the tools and technologies that will enable us to change. Which sounds if not easy then at least simple.

Case Study 52

Case Study Technology millennials Strategy 52

Forj

DECEMBER 29, 2017

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. You’ll notice that right away below the fold.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Association Adviser

MARCH 18, 2014

In keeping with these technologically-savvy times, one of our clients recently decided to test the effectiveness and adoption rate of a mobile event app at its largest annual conference. Reader note: Talk to Naylor for information on subsidizing the cost of your event app and generating non-dues revenue. Samantha Tankersley.

Georgia 60

Georgia Revenue Conference Technology 60

Associations Now

MARCH 16, 2016

And Capital One’s latest check of professionals in DC’s nonprofit sector, based on feedback gathered from members of the Greater Washington Society of Certified Public Accountants (GWSCPA) in December 2015, suggests a high level of confidence.

DC 40

DC Survey Washington Revenue 40

Associations Now

OCTOBER 19, 2016

Earning extra revenue can be simple. Though a convention can require substantial funding, it can also be a great revenue stream. Market your content. Hone in on technology. How does it sound to sell advertising space to a third party on an established e-commerce site and keep 100 percent of the revenue from the ad?

Revenue 40

Revenue Discount Video Content 40

Associations Now

JANUARY 29, 2015

. “Washington’s Leading Association and Nonprofit Innovators,” an event in Arlington, Virginia’s, Crystal City neighborhood, recognized 20 association executives for their groundbreaking approaches to technology, revenue, and events. — Haylie Starin (@HaylieStarin) January 29, 2015. Super Stuff.

Arlington 40

Arlington Virginia Price Proposal 40

Associations Now

SEPTEMBER 2, 2014

SEA will aim to help content creators build revenue for the entertainment industry across devices—something that hasn’t always been easy, due to both the differing underlying technologies and the lack of connective tissue between a smartphone, a cable device, and whatever other screens you use to watch entertainment.

Discount 40

Discount Price Revenue Video 40

Associations Now

OCTOBER 1, 2015

With possible support from the FCC, companies like Google could change the set-top-box market, but telecommunications groups are advocating an alternative. This simple technology costs the average American cable customer $231 per year , according to data collected from pay-TV programming distributors by Sens.

Press Release 40

Press Release Content Committee Review 40

Associations Now

DECEMBER 5, 2014

36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. percent indicated their organization offers technology-enabled or technology-enhanced learning.

Strategy 40

Strategy Revenue Content Technology 40

Smooth The Path

FEBRUARY 17, 2016

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. Sometimes associations hear about the latest trend in technology, a way others are raising funds with sponsorships or in isolation they ideate an innovative benefit.

Directory 60

Directory Innovation Survey Project 60

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Associations Now

SEPTEMBER 15, 2015

Starting a direct competitor to Amazon might sound like a fool’s gamble in 2015, but Jet.com has succeeded in building momentum quickly. Its secret is that it makes its money off that $50 a year fee and hands the extra revenue it would get from vendor partners directly back to the consumer in the form of lower prices.

Price 40

Price Discount Revenue Strategy 40

Associations Now

JUNE 26, 2017

On one hand, it’s fact for many associations that the path to revenue growth via meetings, credentialing, and other products increasingly leads outside the United States. “Ongoing globalization and technological change are now further weakening people’s trust in global institutions.” And that trust is eroding.

United States 40

United States Proposal Certificate Report 40

Associations Now

JULY 29, 2013

A new trend for technology and media companies is appointing a chief digital officer to monetize the digital content. Weiss of Computerworld writes that the CDO is “charged with ensuring that companies’ massive stores of digital content are being used effectively to connect with customers and drive revenue growth.” ht @ rjohnston ).

Social Media 40

Social Media Tips Content Revenue 40

Socious

SEPTEMBER 23, 2016

HubSpot, a for-profit marketing and sales automation software company, hosts Inbound every year and goes to great lengths to help marketing and sales professionals develop career skills and expert contacts. According to a whitepaper by Spark Consulting , 32% of employers reported struggling to find qualified workers in 2015.

millennials 100

millennials Course Tools Industry 100

AvidXchange: Association Management

MAY 3, 2017

How do you see regulation, data, and technology (in the commercial real estate industry) intersecting? Technological advancements, demographic shifts, and regulatory developments could bring disruption to the commercial real estate (CRE) industry this year. How will technology and data intelligence transform the industry in the future?

Technology 130

Technology New York City United States Industry 130

Tom Morrison

JANUARY 7, 2015

Just before the year turned to 2015, I wrote part one of 6 Steps to Creating a Tropical Paradise Out of a Tropical Storm. This plan should define your market, customer, brand, culture, and how you will pursue your market. Remember, success is not some magical discovery that just happens.

United States 40

United States Review Social Media Price 40

Associations Now

AUGUST 9, 2015

A native of the host city for this week’s 2015 ASAE Annual Meeting & Exposition , Linkner pointed to Detroit’s rise, fall, and re-emergence as a metaphor for the outlook association leaders must take to move their organizations into the future.

Innovation 40

Innovation Detroit Cleveland Industry 40

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Top Ways to Skyrocket Revenue in 2019 and Beyond. Ernie Smith, Associations Now ). 1 CAE credit.

Social Media 170

Social Media DC System Technology 170

Leading Learning

MAY 24, 2022

It has also meant that integration between learning platforms and other platforms like customer relationship management systems, association management systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly. See e-learning stats for the course creator market here.).

Course 101

Course Video Cost Certificate 101

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. More info/register. Tue 6/21 at 12:30 p.m. 1 CFRE credit.

LMS 150

LMS Raleigh Content millennials 150

AvidXchange: Association Management

JANUARY 16, 2023

Praeger, co-founder and CEO of AvidXchange, asked Carmichael about the main challenges facing the CAM industry, the reasons for property managers to embrace technology and the importance of clear communication as a leader. READ MORE: 3 Community Association Management Trends Impacting AP Staff in 2023 Why CAMs are slow to adopt technology?

Strategy 130

Strategy Association Management Innovation Price 130

Leading Learning

MAY 22, 2022

And it seems inevitable that Facebook will rock this market at some point. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate.

Mooc 72

Mooc Course Video Education 72

Achieve

JUNE 7, 2021

were published in 2015. change in technologies. and the updates in science, and the pressures on nonprofits for revenue, “the only way to learn is to do it!” change in technologies. and the updates in science, and the pressures on nonprofits for revenue, “the only way to learn is to do it!” The Science of Giving.

Philadelphia 66

Philadelphia Minnesota Proposal Education 66

Higher Logic

OCTOBER 10, 2016

“We were a small company at the time, just 15 people, so I took on the community project for CRMUG in addition to my marketing responsibilities,” said Lowry. The online communities are also an important new source of registrations for each group’s annual user conference, helping to drive strong revenue growth.

Team 120

Team eBook Conference Examples 120

Higher Logic

DECEMBER 22, 2015

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). Megan Keane , Membership Director, NTEN: The Nonprofit Technology Network (NTEN). Megan Keane , Membership Director, NTEN: The Nonprofit Technology Network (NTEN).

Social Media 120

Social Media Library Resources Guidelines 120

GlowGlobally

DECEMBER 9, 2010

Market & Biz Plan. Categories: Market & Bus Planning , MegaTrends & Research. In the face of rising global competition, technological change and the most serious economic downturn in nearly a century, corporate commitment to the principles of sustainability remains strong throughout the world. GrowGlobally.org.

United States 60

United States Innovation Strategy Products 60

AvidXchange: Association Management

MAY 16, 2017

Before joining IMS, Chris was CEO of KnowledgeTree where he guided the company to explosive revenue growth and award-winning product expansion. The 440% revenue growth from 2011 to mid-2014 led to StrikeIron’s successful acquisition by Informatica. Volatile global markets have led to continued low interest rates.

Technology 130

Technology millennials Industry Cost 130

AssociationChat

JUNE 28, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation?

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation?

United States 52

United States New York Conference Seattle 52