Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy.

Software 159

Software Illinois Revenue Member Experience 159

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Winning champions commit to act first.

DC 232

DC Arlington Virginia America 232

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. How to Create an Analytics Strategy & Roadmap. Ernie Smith, Associations Now ).

Social Media 170

Social Media DC System Technology 170

Blue Sky eLearn

JULY 31, 2018

The internet and technology boom in the late 1990s and early 2000s were the major factors that drove the economy. In 2015 that number had decreased to 52%. In 2015 that number had decreased to 52%. Most colleges are suffering because they aren’t adapting to the new world of learners in this highly technological age.

millennials 174

millennials Certificate Education Technology 174

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). Reggie went on to add “There are a lot of technology companies in the association space right now and they’re talking the good talk; and I am really glad for you guys, because YM gets it. It was a huge hit.

Learning Management System 150

Learning Management System Member Engagement Technology Software 150

Potomac Core

MARCH 4, 2019

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Members Hire Tomorrow’s Associations because they have no other choice.

Industry 144

Industry Team Products Report 144

YourMembership

JULY 27, 2015

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. And like with most technologies, those costs can be substantially impacted by not being prepared. While it is true that the cost to implement and maintain an LMS has decreased, every dollar still counts.

LMS 150

LMS Ohio Learning Management System Cost 150

Velvet Chainsaw

SEPTEMBER 19, 2017

And they must remember that conference personalization is more than implementing a technology tool. Continued Progress: Promising Evidence On Personalized Learning Report by the Bill & Melinda Gates Foundation/RAND Corporation, November 2015. Four Personalized Strategies To Adopt. So what is conference personalization?

Education 60

Education Conference Strategy Certificate 60

YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Sometimes I think we forget that as we run from place to place, trying to keep up with never ending demands on our time, trying to keep up with the direction our technological driven lives lead us daily.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Potomac Core

JANUARY 6, 2016

It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. GDP Growth and modest improvement in Global Growth appear to be the bellwethers of even more technology advancements. What set the stage for Driverless Associations?

eBook 100

eBook Innovation America Certificate 100

Higher Logic

MAY 25, 2016

In many ways, Uber and Lyft are the same, and their products and strategies are so streamlined, they can’t do much to differentiate themselves. They’re both competing for the same cities and for similar market share. And technology is often blamed for this trend. But Uber can’t recreate Lyft’s culture, or vice versa.

San Francisco 215

San Francisco Technology Products Strategy 215

YourMembership

MAY 8, 2015

Your presence gives them credibility, marketability and ultimately adds value to their brand, not yours. But that doesn’t mean they are not a useful component of your overall engagement strategy. Your organization and your members are not the customer, you are the product. Join Elizabeth Weaver Engel, M.A.,

Member Engagement 150

Member Engagement Tools Software Cost 150

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

SCD Group

MARCH 8, 2016

Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. 7 Content Marketing Lessons From 41,525,103 Website Visits By Hiten, Hitenism.com Content = Marketing.

Marketing 40

Marketing millennials Social Media Content 40

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. More than a third of this group (36.8

Strategy 40

Strategy Revenue Content Technology 40

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. It was developed in partnership with Visit Denver. Now is one of those rare times.”.

Denver 100

Denver Georgia Survey Report 100

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

Maryland millennials Education America 150

Virtual

DECEMBER 29, 2014

And we’ve really begun to make headway as a technology-focused alliance management company—capable of supporting open-source technology associations , standard-setting alliances, and IoT consortia, in addition to our other practice areas. Here at Virtual, Inc., we’ve certainly had a memorable year…. We celebrated a big birthday.

Social Media 100

Social Media Video Association Management Technology 100

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. The survey of more than 3,500 U.S.

Marketing 40

Marketing Email Marketing Report Content 40

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Today’s technology and production methods make video production scalable!

Video 28

Video Content Marketing Strategy 28

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. More info/register. Tue 6/21 at 12:30 p.m. Host: Informz.

LMS 150

LMS Raleigh Content millennials 150

YourMembership

MAY 22, 2015

Unfortunately, while we’ve been busily building and marketing the programs, products, and services we think our audiences might like, the world has changed. The association’s perspective has been “we are the sole source of value”; whereas today, the members perspective is that through technology they have multiple sources of value.

Member Engagement 150

Member Engagement Case Study Certificate Leadership 150

SCD Group

JANUARY 1, 2015

This is the time of the year that prognosticators love to tell us what is likely to happen in 2015. Jay Baer, President, Convince & Convert ‘Fat’ content will become the focus of marketers everywhere. 2015 will see the end of fractured programs and tactics. Here are four lists that apply to associations and nonprofits.

eBook 40

eBook Content Marketing Video 40

Higher Logic

OCTOBER 25, 2017

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. By 2015, that had dropped to just 44 percent. Use what you learn to improve each strategy so you’re consistently bringing in more income. The UK has seen similar changes.

Revenue 159

Revenue Tips Social Media Newsletter 159

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. And that means we need to be on the lookout for the tools and technologies that will enable us to change. So why aren’t we doing it?

Case Study 52

Case Study Technology millennials Strategy 52

Higher Logic

NOVEMBER 17, 2015

Our guest blogger Rachel Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. We've all been there. You go to an event.

San Francisco 120

San Francisco Class Austin Boston 120

Association Adviser

OCTOBER 13, 2016

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. Associations should consider the positive impact technology can have on the entire organization and make necessary investments. Primary challenges.

Communications 60

Communications Revenue Social Media Survey 60

Aaron Wolowiec

JANUARY 12, 2016

As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. As 2016 progresses, associations will increasingly use AMS for strategy – not just tactics. At the same time, Abila predicts an increase partnerships.

Certificate 100

Certificate Revenue System millennials 100

Associations Now

FEBRUARY 18, 2015

For those who want to do a deeper dive into the 2015 Digital Outlook Report, NTEN will host a webinar on the topic on Thursday at 2 p.m. It’s a matter of being strategic, not buying more technology,” Ward said in a news release. Email marketing remains king … but Facebook and Twitter are close behind. Wanna Learn More?

Report 40

Report Sample Email Marketing Survey 40

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.

Social Media 120

Social Media FAQ Boston Content 120

Higher Logic

OCTOBER 29, 2015

Rachel Happe, Principal and Co-Founder of The Community Round Table , shared these five points during her 2015 Super Form keynote speech: 1. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. How do you increase your community’s value?

CA 120

CA Products Process Strategy 120

Associations Now

FEBRUARY 25, 2020

If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”. When I started this job in November 2016, I invoked the “Six Degrees of Kevin Bacon” principle as inspiration for associations seeking to build a member engagement strategy. What does that mean?

United States 67

United States Member Engagement Member Experience Innovation 67

Associations Now

FEBRUARY 19, 2015

While two associations recently announced plans to bolster strategies to keep pace with the digital transformation, a new report on nonprofit digital outlooks outlines the trends and challenges of going digital. Plenty of associations are somewhere in the stages of adopting or implementing a digital strategy.

Sample 40

Sample Report Video Strategy 40

Associations Now

MARCH 3, 2016

It depends, according to one staffing professional’s insights into the trends and cycles of the association talent market. This time last year, human resources firm Nonprofit HR predicted a positive employment prognosis for the nonprofit sector throughout 2015. But what association jobs are the hardest to fill?

Recruiting 40

Recruiting Recruitment DC Education 40

Associations Now

JANUARY 19, 2016

When it comes to human capital, the survey found strategies shifting “from a belief that talent is readily available on the marketplace toward internal development and engagement.” another report coauthor and executive vice president, chief economist, and strategy officer at The Conference Board.

Survey 40

Survey Innovation Report Strategy 40

Higher Logic

JANUARY 13, 2016

But, as Rachel Happe, Principal and Co-Founder of The Community Roundtable said in her 2015 Super Forum keynote speech , changing behavior isn’t easy. Decide on a behavior, measure it and create a strategy for change. That can be anything from the policies and content to community strategy or culture. About Rachel Happe.

CA 120

CA Strategy Products Process 120