Remove 2015 Remove Marketing Remove Strategy Remove Technology
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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2017 Member Engagement Strategy

Potomac Core

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

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The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100
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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Case in point, the “Super Bowl of Conferences” will be held here in 2015. My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. We’re likely all feeling the pressures of time, competition, money and technology.

Education 100
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Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy.

Software 159
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Members Hire Strategic Solutions

Potomac Core

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Winning champions commit to act first.

DC 232
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Where Does Your Association Fit in a Changing Postsecondary World?

Blue Sky eLearn

The internet and technology boom in the late 1990s and early 2000s were the major factors that drove the economy. In 2015 that number had decreased to 52%. In 2015 that number had decreased to 52%. Most colleges are suffering because they aren’t adapting to the new world of learners in this highly technological age.