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Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

An online community , besides being the next wave of customer engagement , is the cross-functional tool or Swiss Army knife you need to support each step of your customer journey. Learn how to build your customer journey map with these seven online community touchpoints. Streamline Customer Onboarding.

Software 192
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If your target audience has opted into your communications, the open rate should be on the higher end. How do your association’s metrics stack up? Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. Provide community members options. (PS:

Tips 166
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Association Brain Food Weekly: 3.17.17

Reid All About it

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. If you want to learn how to use Google Analytics to make better decisions about content , check out this post from Content Marketing Institute – and the ebook it mentions. Have no fear. When the U.N. Host: ASAE.

DC 150
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Association Brain Food Weekly: 9.30.16

Reid All About it

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future. More info/register. Host: MCI Group. Wed 10/5 at 12 p.m.

Maryland 150
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Blogs that work.and spread

Higher Logic

Let’s take a look at how to do that well. If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. How this worked for me. Here’s how I took advantage of these tips to build my business.

Tips 185
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Feeling the Burn(out)

Higher Logic

Since community management is new, executives often don’t understand the challenges community managers deal with and don’t know how to support them. Many organizations -- especially ones larger or older -- are set in their ways, making virtual communities poorly received. How do you know you’re burning out?

Maine 120
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Which Association Jobs Are The Hardest To Fill?

Associations Now

This time last year, human resources firm Nonprofit HR predicted a positive employment prognosis for the nonprofit sector throughout 2015. While the 2016 report hasn’t yet been released, the relative health of the nonprofit and association employment markets is closely watched, especially when it comes to recruitment strategy.