Associations Now

JULY 26, 2016

Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. That’s where influencer marketing comes into play. Influencer marketing, as a result, helps them pay the bills.

Marketing 40

Marketing Newsletter Video Cost 40

Higher Logic

OCTOBER 25, 2017

Non-dues revenue covers all other income sources for associations, including events and advertising. By 2015, that had dropped to just 44 percent. By using their online community to improve the event experience and provide another way to register, however, they saw a 33 percent jump in attendance.

Revenue 159

Revenue Tips Social Media Newsletter 159

Higher Logic

NOVEMBER 10, 2016

In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. Bruffey launched the Protech Users Group (PUG) in July of 2015. Based in Columbia, Maryland, Protech Associates, Inc. Our support was really a communications black box,” said Bruffey.

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YourMembership

MARCH 12, 2013

She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University. by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations. Leni considers herself a small-town girl at heart. According to Gartner, Inc.,

Organization 150

Organization Florida Newsletter Social Media 150

AssociationChat

JUNE 28, 2020

While I am no longer updating this list daily, I will continue to update this list with helpful links to news and resources I’ve found that could impact how association and events professionals make decisions as we look to the horizon. What Events Are Going Ahead Despite the Pandemic? The financial markets are a bellwether, at least.

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United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

With almost daily announcements of conference and event cancellations mounting due to fears surrounding the coronavirus SARS-CoV-2 (that can develop into the deadly COVID-19 ), many association executives are wondering if their own conferences, special events, and Board meetings are safe. Deflation or inflation? Rising rates?

United States 52

United States New York Conference Seattle 52

Associations Now

AUGUST 18, 2015

Why one association communications pro says you should use email marketing to drive readers to your blog. He suggests that instead of creating a standalone newsletter for your association’s blog, you use an email notification to drive readers to your blog. — Richard Millington (@RichMillington) August 17, 2015.

Strategy 40

Strategy Newsletter Email Marketing Content 40

Achieve

JUNE 7, 2015

Last month, we heard from some incredible individuals at MCON 2015. Hayley Pappas joined us for Cause for Design, an off-shoot of MCON that took place on June 26, 2015. If you want additional ideas on how to use humor in your campaigns, I recommend to sign up for the LiNK newsletter or donate. Hayley showed us ways in which.

Baltimore 52

Baltimore Examples Newsletter Project 52

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

JULY 28, 2016

The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled. Early results of our unscientific reader poll show that one in four associations (26 percent) are now offering separate networking events for young leaders at their live events.

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millennials Arizona Communications Atlanta 60

Higher Logic

SEPTEMBER 15, 2016

After finding there wasn’t any software in the right price range, CXPA saw Higher Logic and partner eConverse’s web design in action at the annual Super Forum conference in 2015. CXPA also started using it for newsletter articles. The mentor program is one of the most valuable things CXPA offers. CXPA community blogs.

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Certificate Texas Resources Member Experience 120

Higher Logic

DECEMBER 22, 2015

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. A lot goes into our weekly e-newsletter, too.

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Social Media Library Resources Guidelines 120