Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. marketing. (2). Beloit College Mindset List 2015 vs Your Associati. skip to main | skip to sidebar. Wednesday, August 24, 2011.

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United States Education Leadership Association Management 100

Associations Now

DECEMBER 19, 2014

Based on 2014 successes and trends, here are some things the association meetings industry may want to resolve to do in 2015. And with less than two weeks until the start of 2015, others are beginning to set goals for next year, whether that’s to find a new job, be healthier, or learn to play the guitar, among others.

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Process Examples Industry Revenue 40

Spark Consulting

MARCH 4, 2015

In addition to upcoming chapter leader training for the California Dental Association, the Consortium for School Networking, and the American Academy of Family Physicians, I’ve also been working on some session for my association peeps: The Mission Driven Volunteer, ASAE Marquee Management Series, March 2015.

California 150

California Case Study Member Engagement Review 150

AssociationChat

MARCH 28, 2023

David Allison launched the Valuegraphics Project in 2015 to create a worldwide map of core human values. How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.

Strategy 64

Strategy Project Marketing Leadership 64

Associations Now

JANUARY 23, 2023

After a few years away from in-person events, people are looking for something more from the meetings they travel to. Think About Aesthetics Do your events feel a little drab—a mixture of enclosed spaces and colors that run the gamut from brown … to beige? Focus on moments of joy. Here are just a few ideas worth considering.

Technology 109

Technology Conference Cost Education 109

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

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Certificate California Tips Innovation 156

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. It all makes the wheel turn. Results improve!

Software 159

Software Illinois Revenue Member Experience 159

Membership Marketing

OCTOBER 15, 2014

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. Membership is all about relationship.

Marketing 40

Marketing Recruiting Recruitment Social Media 40

KiKi L'Italien's Acronym Soup

OCTOBER 27, 2015

Which apps are helping you with content and marketing for your association? Which event apps have you used, which event apps are you hoping to use, and what are the features that you really want in an event app? Here are some questions we'll discuss: Which apps are you using to improve what you do at work?

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Proposal Tools Content Marketing 100

Associations Now

DECEMBER 23, 2014

Over the next few weeks, you’re going to hear a lot of hype about up-and-coming technologies to watch in 2015—including from me. I’d love to make an effort to fill in the gaps on my blog in 2015.). What if the perceived failures—to use an example from a prior decade, the Segway—are just big ideas aimed at the wrong market?

Maryland 40

Maryland Technology Conference Innovation 40

Associations Now

MAY 27, 2016

Think pop-up events and shops are only for big brands? Your association could benefit from these buzzy, short-term events as well. But, just in case you’re unfamiliar, a pop-up can be a shop, a restaurant, a collection of shops, or an event that opens quickly in a temporary location and only for a limited amount of time.

Los Angeles 63

Los Angeles New York City Chicago New York 63

Association Adviser

MARCH 18, 2014

In keeping with these technologically-savvy times, one of our clients recently decided to test the effectiveness and adoption rate of a mobile event app at its largest annual conference. To Generation X’ers like me, the mobile event app is a no brainer: Handheld device in hand at all times – check. We used QuickMobile.

Georgia 60

Georgia Revenue Conference Technology 60

Associations Now

DECEMBER 21, 2015

But when telling the story of your event, both to current and prospective participants, you want your images to really stand out, right? Event management pro Kelli White brings her experience to the table in explaining the “ 7 Fundamental Rules of Event Photography ” on Event Manager Blog. Other Good Reads.

How To 40

How To New York Social Media Marketing 40

YourMembership

FEBRUARY 20, 2015

We are halfway through the first quarter of 2015 and I can honestly say that our focus on identifying and bringing to market the products and services that will enrich the lives of associations and their members has never been greater. Deliver high value content and services to members that align with the organization’s stated values.

Software 150

Software Technology Member Engagement Products 150

Associations Now

DECEMBER 10, 2015

A book was practically copied and pasted into a blog post for all to use as a resource on content marketing. The Content Marketing Handbook , written by Rohin Dhar, cofounder and CEO of Priceonomics, focuses on “how to write about information and make it spread.”. — Chirag Aggarwal (@chi6rag) December 10, 2015. wm7ZK3Yv83.

Content 40

Content Marketing Handbook Social Media 40

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Resource: Email Marketing vs. Marketing Automation [Explained]. Marketing Automation [Explained]. The same is true of email marketing communications. Important info about tonight's event.

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Tips Email Marketing Newsletter Communications 166

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

New York City 150

New York City New York Newsletter Social Media 150

Aaron Wolowiec

AUGUST 20, 2013

He wrote about Detroit’s new “comeback city” advertising campaign, geared toward convention and event planners. In 2015, the American Society of Association Executives will host its annual meeting Aug. In 2010, the Cobo Center began a $299 million renovation program, which is scheduled to be complete by January 2015.

Detroit 100

Detroit Metro Michigan Atlanta 100

Association Adviser

FEBRUARY 6, 2019

The company’s association management software helped associations manage their member and operations data including event registration, committees, continuing education, directories, website data and reporting. Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015.

Directory 93

Directory Software Virginia Email Marketing 93

Associations Now

FEBRUARY 11, 2015

The foundations of your industry have a huge influence on your association’s events. Trade associations, take note: If you recently held an event that had underwhelming attendance, unimpressive engagement, or little post-event momentum, you should evaluate each and every part of your event-hosting process.

Industry 40

Industry Education Course Conference 40

Associations Now

SEPTEMBER 28, 2015

Using a mix of theatrics and marketing techniques, a New York cooperative takes an old-school approach to marketing. Marketing has evolved with the onset of the digital age. An expanding suite of tools that track consumer habits online, coupled with better integration of big data, has upended many traditional marketing methods.

New York City 40

New York City Marketing New York Class 40

Associations Now

MARCH 20, 2015

These were just some of the issues addressed during last week’s Newspaper Association of America’s mediaXchange 2015 meeting. One of the 2015 startups— Hatchback —is a software-development kit that works along with a publication’s mobile app to increase user engagement. That’s the case for the American Telemedicine Association (ATA).

Press Release 40

Press Release Revenue Industry Products 40

GrowthZone

SEPTEMBER 18, 2017

When it comes to spending time marketing your association on social media channels, it’s easy to “save it for another day.” However, social media cannot be an afterthought because it’s critical to keep social media at the forefront of your association’s marketing strategy. This is an increase of 36% since 2015. Give it a Try.

Social Media 83

Social Media Tips Software Tools 83

Associations Now

JULY 26, 2016

Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. That’s where influencer marketing comes into play. Influencer marketing, as a result, helps them pay the bills.

Marketing 40

Marketing Newsletter Video Cost 40

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. The survey of more than 3,500 U.S.

Marketing 40

Marketing Email Marketing Report Content 40

Associations Now

JULY 24, 2015

A recent report on the city’s real-estate market could offer a good starting point for your search. Also: The ups and downs of certifications at events. Groups such as the New America Foundation and the Edison Electric Institute are among those taking advantage of the real estate market in finding larger new spaces.

Marketing 40

Marketing Certificate DC Virginia 40

Associations Now

JANUARY 20, 2015

The elements of making an event that has the potential to change someone’s life. It may be, but it’s a goal that’s possible to reach, according to Event Manager Blog contributor Cathy Key. It may be, but it’s a goal that’s possible to reach, according to Event Manager Blog contributor Cathy Key.

Wisconsin 40

Wisconsin millennials Strategy Tips 40

Associations Now

DECEMBER 18, 2014

There’s an association for nearly everything, and we all know associations love events. Though we don’t have nearly enough space to sing everyone’s praises, we’re using 2014′s last Conference Circuit to look at some of the biggest themes and trends of the past year and perhaps inspire your 2015 conferences.

Review 40

Review Conference Library Tampa 40

Association Adviser

MAY 15, 2015

Have you offered the same event sponsorships year after year? Are your event sponsorship revenues stagnant or declining? The post Is It Time For an Event Sponsorships. It may be time for a facelift. For more about this topic, click on the headline.

Revenue 60

Revenue Marketing 60

Associations Now

MAY 26, 2015

You may not be required by law to save your left over food, but you can still keep your event ahead of the sustainability curve. Mariela McIlwraith, president of Meeting Change, has some advice for cutting down on the waste at your events. — Amanda Kaiser (@SmoothThePath) May 26, 2015. Here’s how.

New York City 40

New York City New York Examples Strategy 40

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. Budgets are increasing, but with a planned uptick in live events, resources won’t go as far.

Denver 100

Denver Georgia Survey Report 100

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). This point was driven home by Ben Martin, CAE on his Online Community Results Blog : If you haven’t noticed, lemme point it out to ya: YourMembership is making waves in the association technology market.

Learning Management System 150

Learning Management System Member Engagement Technology Software 150

Associations Now

MAY 21, 2014

It looks like one of bowling’s biggest events will live to see another frame. As we reported this month, the Bowling Proprietors’ Association of America (BPAA) found itself struggling with the likelihood that it would have to cancel its premier event, the U.S. Also: Can you convince your attendees to unplug? Open and U.S.

Social Media 40

Social Media United States Discount America 40

YourMembership

DECEMBER 30, 2014

creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […]. Transform Your Conference into an Unforgettable Event: Here’s How. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Potomac Core

MARCH 4, 2019

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Matt Rowan.

Industry 144

Industry Team Products Report 144