Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. The time is now; the fourth quarter of 2014 is filled with a myriad of seasonal events. Set and track goals.

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Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Report Marketing Detroit Social Media 100

Aaron Wolowiec

OCTOBER 1, 2013

Case in point, the “Super Bowl of Conferences” will be held here in 2015. I recently had the good fortune to tour several Detroit sites with her as a committee chair for the aforementioned event. In the meantime, I’m curious to know: What’s inhibiting attendance at your organization’s events? What’s inhibiting attendance?

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Education Detroit Strategy Michigan 100

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

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Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy.

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Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy.

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Associations Now

OCTOBER 2, 2018

A new report from the travel marketing firm Development Counsellors International found that security issues are a top concern keeping event planners up at night. Of the many worries stressing out event planners and decision makers these days, the biggest is security, according to a new report.

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Associations Now

JUNE 2, 2015

Didn’t make it to the 2015 Marketing, Membership & Communications Conference in Washington, DC, this week? — Tracy Cullen (@tracyann105) June 2, 2015. "What — Kate Sigety (@KateSigety) June 2, 2015. "It's Cook (@lize36) June 2, 2015. — Lisa Campo (@HighRoadLisa) June 2, 2015.

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Reid All About it

FEBRUARY 15, 2019

The weekly list of free educational events and resources for the association community… In many associations, chapters are seen as PITA groups to manage, not as opportunities to leverage. Now for the educational events scheduled for next week. Now for the educational events scheduled for next week. Tue 2/19 at 2 p.m.

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Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Marketing Automation [Explained].

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Tips Email Marketing Newsletter Communications 166

Associations Now

DECEMBER 21, 2015

But when telling the story of your event, both to current and prospective participants, you want your images to really stand out, right? Event management pro Kelli White brings her experience to the table in explaining the “ 7 Fundamental Rules of Event Photography ” on Event Manager Blog. Other Good Reads.

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Association Adviser

MARCH 18, 2014

In keeping with these technologically-savvy times, one of our clients recently decided to test the effectiveness and adoption rate of a mobile event app at its largest annual conference. To Generation X’ers like me, the mobile event app is a no brainer: Handheld device in hand at all times – check. Integrate your other strategies.

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YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

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YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

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Recruiting Recruitment Tips Strategy 150

Potomac Core

MARCH 4, 2019

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Matt Rowan.

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Industry Team Products Report 144

GrowthZone

SEPTEMBER 18, 2017

When it comes to spending time marketing your association on social media channels, it’s easy to “save it for another day.” However, social media cannot be an afterthought because it’s critical to keep social media at the forefront of your association’s marketing strategy. This is an increase of 36% since 2015.

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Social Media Tips Software Tools 83

Achieve

DECEMBER 22, 2020

If you’re like most nonprofits, you probably started planning your year-end giving strategy months ago. virtual events— these are the terms dominating this year’s fundraising season. So, we’re going to cover the top tips your team can use to be successful when incorporating Facebook fundraising into your year-end giving strategy: .

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North Carolina Tips South Carolina Team 98

Associations Now

JUNE 16, 2015

He says that, when building your own membership strategy, it’s worth keeping an eye on those who are managing to see success during a difficult time. “Some associations have indeed benefited from these trends and increased their membership by pursuing niche strategies. . — Jacob Wilder (@JacobWilder) June 16, 2015.

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Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. And now, the list of webinars and other events for the association community for the week of June 20. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.

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Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. Budgets are increasing, but with a planned uptick in live events, resources won’t go as far.

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Associations Now

AUGUST 18, 2015

Why one association communications pro says you should use email marketing to drive readers to your blog. But what if we have this information-spreading strategy upside down? ” Think he has a point—and think you could rejigger your email strategy to make this work for your organization? When Less is More.

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Associations Now

JANUARY 20, 2015

The elements of making an event that has the potential to change someone’s life. It may be, but it’s a goal that’s possible to reach, according to Event Manager Blog contributor Cathy Key. It may be, but it’s a goal that’s possible to reach, according to Event Manager Blog contributor Cathy Key.

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Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. The survey of more than 3,500 U.S.

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Marketing Email Marketing Report Content 40

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Have no fear. Gmail users: beware the latest phishing attack. Be careful what you click! When the U.N. 1 CAE credit. Host: ASAE.

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YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). I’ve spent some time with JP talking about the (YM) roadmap, talking about the strategy, talking about what’s next, and talking about the way to bring people along as they go – and they absolutely get it.

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Learning Management System Member Engagement Technology Software 150

Associations Now

JULY 8, 2019

People trust word-of-mouth marketing over company messaging. Research proves it, too: 82 percent of people claim they trust personal recommendations, more than the 70 percent that trusted company messaging on websites and the 50 percent that trust email, according to a 2015 Nielsen study [PDF]. Celebrating a promotion?

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Social Media Content Tips Strategy 79

Associations Now

MAY 26, 2015

You may not be required by law to save your left over food, but you can still keep your event ahead of the sustainability curve. Mariela McIlwraith, president of Meeting Change, has some advice for cutting down on the waste at your events. — Amanda Kaiser (@SmoothThePath) May 26, 2015. Here’s how.

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Associations Now

MARCH 20, 2015

Most publications are facing declining advertising revenue, increased competition from other print and digital products, and readers with different content-consumption habits that requires different strategy. These were just some of the issues addressed during last week’s Newspaper Association of America’s mediaXchange 2015 meeting.

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Associations Now

JULY 26, 2016

Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. Check out some tips for trying out the strategy for your association. That’s where influencer marketing comes into play.

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Associations Now

MAY 3, 2017

That’s the key finding of a new report from Nonprofit Research Collaborative (NRC), whose Winter 2017 Nonprofit Fundraising Study revealed that 61 percent of its survey respondents saw an increase in charitable receipts in 2016—a drop from 2015, when 65 percent reported growth. A multichannel strategy succeeds.

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Report Survey Strategy Communications 69

Associations Now

SEPTEMBER 9, 2019

Sometimes it makes the most sense to host livestreams of your events on your own platforms—but the livestreaming space is evolving and you could be missing opportunities by not changing things up. This year, Apple is streaming its annual Special Event—the September one where they generally announce the new iPhones—on YouTube.

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Video Examples Social Media Software 75

Associations Now

FEBRUARY 25, 2020

If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”. When I started this job in November 2016, I invoked the “Six Degrees of Kevin Bacon” principle as inspiration for associations seeking to build a member engagement strategy. What does that mean?

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United States Member Engagement Member Experience Innovation 87

Associations Now

APRIL 9, 2015

The group revealed at its 2015 SNAXPO event in Orlando that it is looking to expand its membership base to make different kinds of food manufacturers feel more welcome. ” The post Snack Group’s Crackerjack New Strategy: Reaching Across the Aisles appeared first on Associations Now.' .

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Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? Truth be told, that day is not too far off, if it hasn’t already happened, so it would do your association some good to put thought behind a mobile learning strategy. Do you want to use it to expand beyond the markets you target or improve how you serve your current markets?

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Strategy Revenue Content Technology 40

Higher Logic

OCTOBER 25, 2017

Non-dues revenue covers all other income sources for associations, including events and advertising. By 2015, that had dropped to just 44 percent. Use what you learn to improve each strategy so you’re consistently bringing in more income. Sponsored communities and events. The UK has seen similar changes.

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Revenue Tips Social Media Newsletter 159

Associations Now

JANUARY 15, 2015

Plus: Build an effective marketing presence, even without a huge budget. Marketing on the Cheap. — Kellen Company (@KellenCompany) January 15, 2015. Marketing “certainly doesn’t have to be expensive,” explains SocialFish contributor Sam Peters. Its newest goal? “Refreshing the evergreen.”

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Content Strategy Social Media Tools 40

AssociationChat

JUNE 28, 2020

While I am no longer updating this list daily, I will continue to update this list with helpful links to news and resources I’ve found that could impact how association and events professionals make decisions as we look to the horizon. What Events Are Going Ahead Despite the Pandemic? The financial markets are a bellwether, at least.

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