Remove 2015 Remove Events Remove Marketing Remove Social Media
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A Simple Social Media Tip for Association Pros

GrowthZone

When it comes to spending time marketing your association on social media channels, it’s easy to “save it for another day.” Download “Social Media Survival” for. However, social media cannot be an afterthought because it’s critical to keep social media at the forefront of your association’s marketing strategy.

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Daily Buzz: Develop a Social Media Brand Ambassador Program

Associations Now

People trust word-of-mouth marketing over company messaging. Consider a social media ambassador program to bridge the gap. That’s where a social media ambassador program comes in. That’s where a social media ambassador program comes in. Also: why you should optimize your content with SEO.

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5 content marketing stats membership bodies should take note of

Optimist Consulting

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe. Content Marketing Marketing'

Content 100
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New report: Association marketing has a ways to go

Aaron Wolowiec

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100
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The makings of marketing mavens

Aaron Wolowiec

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Marketing 100
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This is the most valuable kind of marketing you can get

Association Success

Nielsen’s Global Trust in Advertising report from 2015 says 83 percent of consumers completely or somewhat trust recommendations from people they know, and 66 percent said the same for reviews posted online. Here are some questions to help you understand — and harness — the power of word-of-mouth marketing. Are you making it easy?

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The Market for Adult Lifelong Learning

Leading Learning

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?