Higher Logic
MAY 25, 2016
In many ways, Uber and Lyft are the same, and their products and strategies are so streamlined, they can’t do much to differentiate themselves. In 2015, Lyft launched their “ Driving You Happy ” campaign that focused on community. Lyftie Awards , which began in 2015, highlight the most popular destinations in Lyft’s major cities.
Associations Now
JUNE 9, 2017
At Google’s I/O developer conference , which took place in May in San Francisco, the organizers boosted their efforts to engage the event’s global audience, known as Google I/O Extended. Back in 2015, the EMDR International Association (EMDRIA) decided to expand its in-person annual conference to a hybrid event.
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Associations Now
JUNE 23, 2014
The industry, through its trade group, CTIA: The Wireless Association, has dragged its feet on the technology in the past, but there’s growing evidence that the strategy works. Meanwhile, thefts of Samsung phones increased significantly over the same period. . Phone Makers Step up. Microsoft’s vice president of U.S.
Associations Now
JANUARY 13, 2016
Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. GameStop launched PowerUp in 2010. Before that, its predecessor loyalty program, even with 1.9
Associations Now
MAY 12, 2015
Other association nominees included the UK domain registry Nominet’s Story of the Web , San Francisco Travel , and Oscars.org. Of all the winners of the 2015 Webby Awards , the winner of the law category might have the most lasting effect. The web circa 1999 isn’t the same as the web circa 2015.
Slice-Works
NOVEMBER 5, 2015
A San Francisco Startup two-years in the making, Meerkat hit the streets of Austin, TX at South by Southwest (SXSW) in March 2015. Owned by Twitter, also based in San Fran, released its product in late March 2015, just after its competitor, Meerkat. The core of Meerkat’s brand is their community.
Slice-Works
NOVEMBER 5, 2015
A San Francisco Startup two-years in the making, Meerkat hit the streets of Austin, TX at South by Southwest (SXSW) in March 2015. Owned by Twitter, also based in San Fran, released its product in late March 2015, just after its competitor, Meerkat. The core of Meerkat’s brand is their community.
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