WBT Systems

SEPTEMBER 13, 2016

We explore some of the key takeaways from the whitepaper in this blog, but we highly recommend that all associations should also read the whitepaper, which is available online. How Associations Can Lead on Education , article in Associations Now Magazine by Mark Athitakis, September 12, 2016. Why the need for change? “We

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Education Certificate LMS Learning Management System 150

Reid All About it

NOVEMBER 25, 2016

Tue 11/29 – Toolkit of the Month: Blogging Maturity Assessment. The holiday season is upon us: take a moment to reflect on what you’ve learned and accomplished thus far in 2016 and share what you’re looking forward to in 2017 in a tour through four “food for thought” stations. Follow Blog via Email.

DC 186

DC Ohio Project Washington 186

Associations Now

OCTOBER 5, 2016

“Some members may be more than happy to focus on engagement—helping new members get involved in the association,” Rossell writes on the Membership Marketing Blog. — Marc Benioff (@Benioff) September 29, 2016. Easy: These members pay less in exchange for reading the member magazine online. Other Links of Note.

Recruiting 94

Recruiting Recruitment San Francisco Marketing 94

Reid All About it

NOVEMBER 25, 2016

Tue 11/29 – Toolkit of the Month: Blogging Maturity Assessment. The holiday season is upon us: take a moment to reflect on what you’ve learned and accomplished thus far in 2016 and share what you’re looking forward to in 2017 in a tour through four “food for thought” stations. Follow Blog via Email.

DC 150

DC Ohio Project Washington 150

Associations Now

NOVEMBER 9, 2016

In the span of a few months last year, here on this blog we explored both the potential power of automatic membership renewal combined with monthly payments as well as an example of one association that had launched just such a model.

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Survey Sample Report Recruiting 103

Associations Now

SEPTEMBER 6, 2016

Julie Thomson, the marketing and communications officer at the Institute of Chartered Foresters (ICF), says that building out case studies on your website, like she did earlier this year, can prove an effective strategy for selling the value of membership to the audiences you want to target. You Won’t Be There Forever.

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Case Study Illinois Process Strategy 40

Associations Now

FEBRUARY 23, 2016

On the not-nearly-long-enough list of reformed offenders is Smashing Magazine, a prominent design blog, and Newegg, a major online electronics retailer. But this is 2016. “Previously, we gave a 2 percent discount, which was probably only significant for high volume senders,” the company wrote in a blog post.

Discount 40

Discount Strategy Examples Technology 40

Associations Now

MARCH 29, 2016

An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues. Also: The thought process behind your next blog post. Bottom line: a strong member magazine is all about alignment.” Strategy of the Day. — SocialFish (@socialfish) March 28, 2016.

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Content Price Strategy Tools 40

Association Adviser

MARCH 31, 2017

As I said in a 2016 Association Adviser article series , “It’s one thing to mention events in your member [communications], but it’s another thing to completely integrate event marketing efforts with valuable content that members will love.” She also runs The Inspired Strategist blog. Integration of Event Marketing Efforts.

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Content Tips Video Newsletter 60

Associations Now

MARCH 25, 2016

As social media and blogging have surged over the past decade, traditional news outlets have been desperately trying to play catch up. “Journalism needs a Spotify, a Netflix, an iTunes—whatever you want to call it,” writes Blendle cofounder Alexander Klopping in a blog post. Tweet of the Day.

Maryland 40

Maryland New York Social Media Strategy 40

Association Adviser

FEBRUARY 15, 2017

According to the 2016 Naylor Communications Benchmarking Survey , live conferences and events are still the No. Blog before, blog during and blog after. Does your association have a blog? Your association’s magazine is an excellent place to do a deeper dive into content presented at your event.

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Content Social Media Video Guidelines 64

Associations Now

JUNE 17, 2016

Are we moving away from blogging and other digital offerings as something that is controlled by the individual, and instead controlled by a larger companies? Williams helped found Blogger, a platform that did so much to democratize content that it turned the word “blog” into a term nearly as synonymous as “internet.”

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