Higher Logic

AUGUST 28, 2018

When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Big things for your organization’s member strategy.

Software 159

Software Illinois Revenue Member Experience 159

Socious

DECEMBER 14, 2016

And neither do your members. Personalization in marketing and sales has changed irrelevant ads into helpful content. After all, why would your members want to see a call-to-action to join your association when they’ve already paid their dues? Luckily, you already have the tools you need to personalize the member experience.

Software 100

Software How To Tips Member Experience 100

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

DECEMBER 2, 2016

Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Inbound Marketing: Why it Matters for Your Association.

San Jose 188

San Jose millennials Revenue Content 188

Elevating Engagement

SEPTEMBER 6, 2023

Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more. Here Are a Few Ideas for You How Do You React to Negative Public Feedback?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Association Adviser

JANUARY 18, 2019

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

DECEMBER 2, 2016

Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Inbound Marketing: Why it Matters for Your Association.

San Jose 150

San Jose millennials Revenue Content 150

Higher Logic

SEPTEMBER 15, 2016

It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. That’s where CXPA’s journey with community began.

Certificate 120

Certificate Texas Resources Member Experience 120

Reid All About it

JULY 15, 2016

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Understand how tech tools can streamline communication and collaboration. Presenter: Kathy Cohen, Head of Marketing, EverThere. Mon 7/18 at 12:30 p.m.

North Carolina 150

North Carolina Austin Innovation Washington 150

Associations Now

FEBRUARY 25, 2020

Next week, I’m transitioning into an exciting new role as the communications director for the American Forest & Paper Association. But what really excited me about this job, and maybe the thing I’ll miss the most, are the stories of associations making changes in big and small ways to improve the member experience.

United States 73

United States Member Engagement Member Experience Innovation 73

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Mentoring programs benefit members at all career stages.

millennials 60

millennials Arizona Communications Atlanta 60

Associations Now

JULY 27, 2016

An uptick in association membership growth, driven by a rise in member-recruitment rates, highlights findings from the latest Marketing General benchmarking study. Kerr says the economy could be one explanation: “It would be easier to acquire more members if the economy is improving.” Remained the same.

Recruiting 40

Recruiting Recruitment United States Report 40

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016.

Certificate 65

Certificate Survey Recruiting Recruitment 65

Association Adviser

JUNE 30, 2016

Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines. Personally, association leaders have told me about newly created titles such as “VP of member value,” “director of member experience” and “chief imagineering officer.”

Tennessee 60

Tennessee Class Georgia Certificate 60

Association Adviser

DECEMBER 16, 2016

At ASAE’s 2016 Tech Conference, Kristen Garman of the National Association for College Admission Counseling and Frank Klassen and James Stout of Brightfind recommended reviewing these critical and important website settings: Domain and URL canonicalization. This will keep your from staff being overwhelmed and/or the website redesign stalling.

Revenue 60

Revenue Resources Survey Sample 60