Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

Report 40

Report Marketing Social Media Leadership 40

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations?

Video 52

Video Marketing Recruiting Recruitment 52

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions. 1 spot it held the previous two years.

Communications 75

Communications Survey Tools Report 75

Reid All About it

JANUARY 29, 2016

Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. Are you challenged with serving a diverse audience that has different needs and wants? Did you know your audience is leaving behind “digital clues” that reveal what they’re most interested in? Hosts: Informz, American Eagle.

North Carolina 150

North Carolina Newsletter Email Marketing Committee 150

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

Higher Logic

AUGUST 9, 2016

What You Can't Miss for ASAE Annual 2016. RSVP here and get your spot early, before it fills up. Also, special thanks to our partners: benel Solutions, CQ Roll Call, Expo Logic, Informz, and mindShift!

DC 120

DC Project Products How To 120

Higher Logic

JULY 26, 2018

The secret lies in telling a great story, which is the foundation of great marketing. The ad communicates that the magic of childhood is something that should be treasured and protected, and that parents can feel free to allow its expression without worry if they have John Lewis Insurance on their side.

Examples 247

Examples Marketing Video Software 247

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Content Products Education 100

Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

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Software Revenue Price Tools 100

Association Adviser

NOVEMBER 16, 2016

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey. The 2016 study found that the No.

Communications 60

Communications Social Media Survey Strategy 60

Association Adviser

MAY 18, 2018

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications? Student status.

Communications 60

Communications Dallas Directory Social Media 60

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Sample Marketing Conference New York 100

Association Freak

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. 56 percent of associations say they don’t segment or target their communications well enough.

Communications 65

Communications Newsletter Directory Tips 65

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Association Freak

MARCH 2, 2024

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Associations Now

JUNE 15, 2016

Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. Elsewhere at #MMCCon: Multiply your content marketing. Share your thoughts in the comments.

Communications 40

Communications DC Conference Washington 40

Associations Now

FEBRUARY 1, 2016

Bots are evolving beyond programmer playthings and amusing jokes, and 2016 could be the year they steal the spotlight from mobile apps. Plus: The best grassroots marketing campaigns. The post Monday Buzz: The Bot Takeover of 2016 appeared first on Associations Now. List of the Day. Other Good Reads.

Marketing 40

Marketing Examples Products Communications 40

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Marketing 149

Marketing Communications Content Report 149

Associations Now

MARCH 14, 2016

Plus: The year’s hottest marketing trends, straight from SXSW. ” APA has also restructured the way it reaches new industry members, leveraging a number of communication trends to improve transparency, change the public perception of psychology, and see which benefits younger members are looking for. Other Good Reads.

Class 40

Class Strategy America Committee 40

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 63

Marketing Guidelines millennials Washington 63

Associations Now

JANUARY 7, 2016

An Expedia report looks back at air travel in 2015 and predicts good things for 2016. The new year could be an exciting one for frequent air travelers, with prices in many regions declining and positive trends from 2015 continuing in 2016. What does a nonprofit communications director look like in 2016?

How To 40

How To Price America Report 40

Associations Now

MARCH 20, 2015

Plus: How the mechanics of content marketing differ for associations. The ACA presentation is the last paid event on Clinton’s calendar, which could suggest she’s switching gears to focus on a 2016 presidential campaign. Fab article: Seven ways #content marketing is different for #associations #assnchat https://t.co/ThqlH4NZXe

New Jersey 40

New Jersey Maryland Chicago New York 40

WBT Systems

JANUARY 24, 2017

It’s a question that many associations ask when planning benefit programs and communications to members. The American Music Therapy Association offered an online disaster-response course covering the core principals of psychological first aid to both members and non-members, with free access until the end of 2016.

Certificate 150

Certificate Education millennials Innovation 150

KiKi L'Italien's Acronym Soup

OCTOBER 27, 2015

Which apps are helping you with content and marketing for your association? We'll explore apps that impact your business, personal, spiritual, and physical lives. Here are some questions we'll discuss: Which apps are you using to improve what you do at work? How are these apps improving your jobs?

Proposal 100

Proposal Tools Content Marketing 100

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. GDPR’s Privacy Protections.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Success

MAY 28, 2019

Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members. The Future of the Profession.

Survey 113

Survey Social Media Marketing Member Research 113

Higher Logic

MARCH 6, 2020

Most Successful Online Community: CFP Board. CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® certification. It has also surpassed Higher Logic’s community benchmarks!

Certificate 156

Certificate California Tips Innovation 156

Associations Now

FEBRUARY 5, 2020

Electronics maker TCL Communications, the company that distributes BlackBerry’s current smartphones, said it will stop selling them later this year, Business Insider reports. The future of the phone company—which at one point claimed 20 percent of the global phone market —is uncertain. smartphone market, with a 43 percent share.

Social Media 101

Social Media Products Software Review 101