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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Create a master calendar with dates & times for all member touchpoints: [link] @AssocAdviser.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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2024 Association Outlook: Embrace the Change

Association Freak

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. These models offer a range of benefits and engagement opportunities without the upfront cost, creating a self-selected pool for membership marketing.

Revenue 72
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Embrace the Future: How Associations Are Thriving in 2024

Association Freak

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. These models offer a range of benefits and engagement opportunities without the upfront cost, creating a self-selected pool for membership marketing.

FAQ 72
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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved? Here Are a Few Ideas for You How Do You React to Negative Public Feedback?

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Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

The wheel is moving toward a better member experience. Result 1: Your content becomes more relevant to your members. Your members like receiving emails from you when the emails are about something they’re interested in. Like IASBO, they’ve broken out their member types and now send personalized content for each member.

Software 159
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Reflections on Three Years of Blogging About Membership

Associations Now

Next week, I’m transitioning into an exciting new role as the communications director for the American Forest & Paper Association. But what really excited me about this job, and maybe the thing I’ll miss the most, are the stories of associations making changes in big and small ways to improve the member experience.