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Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

— Marc Benioff (@Benioff) September 29, 2016. How did the group cut the price of an individual membership by $15? The post Wednesday Buzz: Recruiting Passionate Members As Marketers appeared first on Associations Now. Over 171,000 have now registered to attend @dreamforce. We are officially sold out. Other Links of Note.

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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment.

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

The 2016 Membership Marketing Benchmarking Report found that associations’ top source of new members was word-of-mouth referrals. Your engaged members are more likely to help you recruit new members, increasing revenue from membership dues. Focus on your prospect’s priorities and present products or upgrades that fulfill their needs.

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Growing Membership through Winback Marketing

Membership Marketing

For example, in a study published in the March 2016 issue of the Harvard Business Review, Winning Back Lost Customers , data was gathered from winback efforts for telecom customers and showed that firms are better off shifting more time and money to getting former customers to come back than relying solely on new customer recruitment efforts.

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Association Brain Food Weekly: 9.30.16

Reid All About it

Making Online Communities Work in 2016. Joey Price, CEO, Jumpstart: HR. More info/register. Host: ASAE Business Services. Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Wed 10/5 at 12:30 p.m. Learn how to adapt your online community to keep pace with modern expectations. More info/register. Maryland Dept.

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Friday Buzz: When a Namesake Leaves the Company

Associations Now

— Arianna Huffington (@ariannahuff) August 11, 2016. — DelCor (@delcor) August 11, 2016. Do you bother recruiting former members? Price your work too low and it won’t earn the respect it deserves, Market Domination Media founder and CEO Jonathan Long suggests over at Entrepreneur magazine. Many of us do this.

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How to Start or Grow Your Online Career Center

Association Adviser

“We created a director of career management (Redmond) to be in charge of the portal, as well as hired a full-time sales manager, Eli McLean, ASHA’s associate director, to revamp our job posting pricing structure to better serve our career vendors recruitment advertising sales.

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