SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]
Higher Logic
AUGUST 9, 2018
SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals. Kaitlin said, “It’s been really encouraging that our leadership has liked the direction we’re going in, from the new look to our approach to strategic planning.
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