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The Ideal vs. the Reality of Content Marketing in 2017

Associations Now

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Digital strategy diversification has long been a sore spot for content marketers, who have a tendency to stick with what works.

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How to Get Your HOA On Board with Reserve Funding

Association Reserves

Explore the duties you (and the homeowners) carry, and learn how to respond to your fellow board members so you can make sure your community is taken care of with reserve funding! Following governing documents and adhering to the business judgment rule significantly reduces the risk of legal challenges. higher home value.

How To 52
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Association Brain Food: 6.23.23

Reid All About it

As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” EventMobi explains how to increase event app usage , including a plan for roll-out, understanding attendee personas, value-focused messaging, and engagement.

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Association Brain Food Weekly: 11.10.17

Reid All About it

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. million open jobs in this country and only 98,000 were added in March 2017. How To Design a Digital Badge Strategy. How associations can benefit from offering digital badges.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

I urge my clients to study data to understand how to deliver the individualized service their members want. Here are a few examples of how live chat supports more positive member experiences. Members with technical questions can get documented responses quickly. practices, or strategies for success in the digital marketplace.

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Friday Buzz: Boost Your Webinar Views

Associations Now

Don’t let small marketing strategy blunders negatively affect the performance of your webinars. Also: How to host a virtual event that your members will love. Make sure all of your hard works pays off and get as many eyes on your videos as possible by optimizing your marketing strategy.