Higher Logic

JANUARY 31, 2019

Your future success is dependent upon building effective relationships across generational lines, so if you want to know how to attract and retain younger members (or employees), ask yourself: Am I doing what younger generations actually want , or just what I think they want? If it’s the latter, it’s time to reshape your strategy.

Communications 184

Communications millennials Tips Software 184

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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Associations Now

OCTOBER 12, 2018

For a robust social media strategy, your organization needs to leverage its Instagram followers. The Wild Apricot blog explains how to get started. What this means for your nonprofit: Leveraging Instagram should be an important component of your social media strategy. — Tracy Stuckrath (@Thrivemeetings) October 11, 2018.

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Social Media Class Email Marketing Tools 68

Associations Now

OCTOBER 15, 2018

But the challenge lies in creating strategies that capture potential members’ attention—and engage them long enough to persuade them to join your group. “A — Francis Friedman (@FrancisFriedman) October 15, 2018. Here’s how to strike the right balance , from Entrepreneur. Also: the evolution of the meeting industry.

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Email Marketing Products Industry Review 65

Reid All About it

NOVEMBER 9, 2018

WBT Systems explains how they work, how they benefit your association and members, and how to get them going. and how to get the right statistics to prevent national and chapter level members from leaving. – How to Use Your “Listening Ears” to Transform Your Website User Experience. Lunch provided.

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Chicago DC Washington Software 174

Reid All About it

MAY 11, 2018

The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. How to develop empathy for someone who annoys you. The Three Essential Elements of Effective Inbound Strategy. for Toronto.

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DC Washington Project Member Engagement 30

Reid All About it

JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. A really good list of email marketing best practices.

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Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Here’s how to get yours if you’re in that unfortunate position. (

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Chicago DC Tools Content 38

Reid All About it

APRIL 13, 2018

Billhighway talked to Courtney McNair Bulger, vice president for membership and chapter relations for NAIOP, to find out how they did it. Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now.

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