Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

Recruiting 188

Recruiting Recruitment System Industry 188

Reid All About it

FEBRUARY 16, 2018

Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018. Ultimate Member Engagement: The Power of Data-Driven Decision Making. Take away tips and tools to fuel extra-mile performance throughout 2018 and beyond. Wed 2/21 at 1 p.m.

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

NOVEMBER 10, 2017

Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. Tue 11/14 at 8:30 a.m.

DC 150

DC Washington Tools Education 150

Smooth The Path

DECEMBER 13, 2018

Take all the guesswork out of procedural type interactions and your members will bring their best selves to association interactions. Most popular posts of 2018: Association email is dying. How to recruit and engage an entirely new generation of members.

New Hampshire 79

New Hampshire Recruiting Recruitment Process 79

YourMembership

JUNE 12, 2014

It’s not easy to identify ways to make the value of membership offerings resonate with young professionals , but every association and membership organization will need to recruit them and it can be done. By 2018, one in four workers will be over age 55.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

Reid All About it

JULY 20, 2018

What does it take to be an association CIO in 2018? The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Promote Your Content Effectively to Drive Member Engagement.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). and how to get the right statistics to prevent national and chapter level members from leaving. How Your Organization Can Use AI to Increase Member Engagement Right Now. Which strategies are marketers using?

Cleveland 31

Cleveland DC Washington Press Release 31

Reid All About it

APRIL 15, 2022

FASAE, CAE, the 2018 Key Award recipient. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri. Director, Product Marketing & Sales Enablement, HIMSS. Donna Sanford, Vice President, Sales & Marketing, Ascend Media. 1 CMP credit.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. Tue 9/4 at 2:30 p.m. More info/register.

Chicago 37

Chicago LMS Washington Tools 37

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite. 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Marketing Trends to Watch for in 2019. Host: American Marketing Association.

Chicago 38

Chicago DC Tools Content 38