Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Lack of Innovation – In the 2018 Association Innovation Benchmarking Report only 26 percent of associations reported that they were “very” or “extremely” innovative.

Marketing 81

Marketing Analysis Innovation Report 81

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

SBI

JANUARY 2, 2019

To celebrate the beginning of a new year, we’re reflecting on what we accomplished in 2018. What a year 2018 was for SBI! Particularly, 2018 was a strong year for continued education at SBI. We are most proud of Shantaé Young, who completed her master’s degree in marketing. Cheers to that! Giving Back.

Seattle 45

Seattle Indianapolis Indiana Illinois 45

Membership Marketing

NOVEMBER 8, 2019

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

Report 40

Report Marketing Innovation millennials 40

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

YourMembership

SEPTEMBER 7, 2018

Based on the latest research by Community Brands, the 2018 Member Education and Career Development Report analyzes the importance of connecting your members’ learning achievements to open career opportunities within your industry niche. The bottom line: Your members want their associations to help them develop professionally.

Education 239

Education Report Industry Recruiting 239

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

Recruiting 188

Recruiting Recruitment System Industry 188

Associations Now

OCTOBER 2, 2018

The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018? What was the biggest lesson learned in 2018? — JP Moery (@jpmoery) October 2, 2018.

Email Marketing 92

Email Marketing Project Price Committee 92

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

FEBRUARY 16, 2018

Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018. To successfully integrate these generations into the workplace, organizations need to embrace radical changes in recruitment, benefits, and culture. 1 CMP credit. More info/register.

DC 150

DC Washington Recruiting Recruitment 150

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. This recognition was announced in February 2018 and reflects years’ long work by all the Associations participating in the Outdoor Recreation Roundtable. Robert Newsome. Nicole Vasilaros.

Industry 164

Industry Analysis Committee Team 164

Associations Now

SEPTEMBER 27, 2018

It can be frustrating to recruit and train a chapter leader just to have them drop out or burn out a short time later. — Quartz (@qz) September 27, 2018. Chapter leadership comes with a lot of responsibility. Here’s how you can empower your leaders to prevent turnover. Also: One company implements mandatory vacation days.

Charlotte 83

Charlotte Recruiting Recruitment Committee 83

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150

Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Other associations focus on recruiting future members through communication that speaks to students at local universities and high schools.

Communications 62

Communications Certificate Recruiting Recruitment 62

Mariner Management

JULY 1, 2020

The Board started the process with the following promises: Host a virtual chat (held on June 18) with members to discuss what the Chapter has/has not done and where to go from here including actionable steps that can be taken ensure recruiting, programming, events, and membership are more equitable, inclusive and diverse. Let us know !

Maryland 87

Maryland Baltimore Committee Recruiting 87

Associations Now

SEPTEMBER 4, 2018

Young professional members are the future of any organization—but recruiting and cultivating that membership base can be challenging when you don’t understand their needs. The result is marketing and recruiting tactics that stereotype—and then turn off—the targeted group. . >> Other Links of Note.

Recruiting 63

Recruiting Recruitment Discount Committee 63

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293

DC Washington Member Engagement Content 293

Associations Now

SEPTEMBER 5, 2018

In today’s hyper-competitive talent environment, once you’ve recruited great employees, you want to keep them,” the company wrote today , announcing an expansion of Airbnb for Work, a part of its platform reserved for business travelers. “The — The Collaboratory (@TheArtOfCollab) September 4, 2018.

Recruiting 58

Recruiting Recruitment Team Conference 58

Association Adviser

OCTOBER 23, 2018

The EXCEL awards recognize excellence and leadership in nonprofit association media, publishing, marketing and communications. Another competition is sponsored by Association TRENDS, which celebrates the best and most unique communications and marketing work in its annual Association TRENDS All Media Contest. Nonmember: $325.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Smooth The Path

DECEMBER 13, 2018

Most popular posts of 2018: Association email is dying. How to recruit and engage an entirely new generation of members. Take all the guesswork out of procedural type interactions and your members will bring their best selves to association interactions.

New Hampshire 79

New Hampshire Recruiting Recruitment Process 79

Nimble AMS

SEPTEMBER 13, 2019

How can you recruit, engage, and, most importantly, retain members? How then do you distinguish yourself in a crowded market? The subscription e-commerce market has grown by more than 100% percent per year over the past five years, with the largest retailers generating more than $2.6B Member loyalty. Here’s one way.

Recruiting 81

Recruiting Recruitment Products Survey 81

Associations Now

JULY 20, 2017

ACM administers the program and provides marketing and outreach materials, technical assistance and webinars, and strategic support for leveraging the initiative to participating museums. After hitting its first-year participation goal of 125 institutions, ACM hopes to reach 250 by March 2018, a goal Migus expects to reach.

Library 80

Library Massachusetts Press Release United States 80

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

YourMembership

JUNE 12, 2014

It’s not easy to identify ways to make the value of membership offerings resonate with young professionals , but every association and membership organization will need to recruit them and it can be done. By 2018, one in four workers will be over age 55.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

Associations Now

AUGUST 27, 2018

“The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform,” says Krista Seiden on the Google blog. New post: Have I Met You Before?

Social Media 58

Social Media Recruiting Recruitment Report 58

Associations Now

AUGUST 10, 2018

— Future Value (@FVCTweets) August 10, 2018. From there, you can develop a staffing plan, position requirements, and strategies to recruit—and keep—volunteers. Marketing stunts aren’t easy to pull off. If you run a #nonprofit – or even are just budget-conscious – you probably depend on #volunteers.

Newsletter 61

Newsletter Recruiting Recruitment Project 61

Associations Now

NOVEMBER 6, 2018

In light of recent threats against news organizations, the Radio Television Digital News Association is fighting to protect its members and recruiting nontraditional members to act as allies in its “Fear Will Not Silence Facts” campaign. Press Freedom tracker.

Maryland 99

Maryland United States Discount Recruiting 99

Association Adviser

MARCH 22, 2019

Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Open positions may take longer to fill in a tight job market. Tight labor market. This is especially true for associations that are attempting to recruit individuals with a specific skill set.

Team 82

Team How To Survey Review 82

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. What’s Hot and What’s Not: 4 Event Trends Set to Take Over 2018. Digital Marketing Office Hours.

DC 150

DC Washington Tools Education 150

Associations Now

AUGUST 9, 2018

Having that experience a few years ago, it came as no surprise to me that the National Restaurant Association had success when it introduced the Water Cooler at its May 2018 National Restaurant Association Show. This was a new space on the show floor, which was set up for crowdsourced discussions, industry meetups, and informal exchanges.

Social Media 70

Social Media Recruiting Recruitment Conference 70

Aptify

AUGUST 16, 2019

In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. .

LMS 69

LMS Newsletter Revenue Course 69

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite. 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Aptify

AUGUST 16, 2019

In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. .

LMS 56

LMS Newsletter Revenue Course 56

Aptify

JULY 24, 2019

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. This creates an even richer talent pool for employers to market to through your career center. This gives you additional data and insights to drive more informed member marketing efforts.

Revenue 56

Revenue LMS Newsletter System 56

Aptify

JULY 22, 2019

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. This creates an even richer talent pool for employers to market to through your career center. This gives you additional data and insights to drive more informed member marketing efforts.

Revenue 56

Revenue LMS Newsletter System 56

Association Adviser

JANUARY 2, 2019

“We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We 13, 2018 and within three months saw a 54 percent uptick in total users and a 71 percent lift in new users. ASHA experienced success on the employer/recruiter side as well.

How To 79

How To Project Content Recruiting 79

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 Maybe you’d like to recruit 20 new members for your association from the event or establish your organization as an authority in your industry? Craft a multi-channel marketing plan. Marketing materials. billion by 2028.

Event Planning 59

Event Planning Tips Conference Software 59