Membership Marketing

NOVEMBER 8, 2019

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. Another developing innovation for associations is the use of paid digital media for their marketing efforts.

Report 40

Report Marketing Innovation millennials 40

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 275

DC Washington Learning Management System LMS 275

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

FEBRUARY 16, 2018

Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Come share and discuss strategies you can implement immediately that will produce big results. Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018.

DC 150

DC Washington Recruiting Recruitment 150

Associations Now

OCTOBER 2, 2018

Four questions to ask to develop the strategies that will get you there. The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. What was the biggest lesson learned in 2018?

Email Marketing 77

Email Marketing Project Price Committee 77

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Ryan Law, CXL ).

DC 293

DC Washington Member Engagement Content 293

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Mariner Management

JULY 1, 2020

The Board started the process with the following promises: Host a virtual chat (held on June 18) with members to discuss what the Chapter has/has not done and where to go from here including actionable steps that can be taken ensure recruiting, programming, events, and membership are more equitable, inclusive and diverse. Let us know !

Maryland 87

Maryland Baltimore Committee Recruiting 87

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Association Adviser

OCTOBER 23, 2018

The EXCEL awards recognize excellence and leadership in nonprofit association media, publishing, marketing and communications. Another competition is sponsored by Association TRENDS, which celebrates the best and most unique communications and marketing work in its annual Association TRENDS All Media Contest. Competition & sponsor.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Nimble AMS

SEPTEMBER 13, 2019

How can you recruit, engage, and, most importantly, retain members? How then do you distinguish yourself in a crowded market? One way is by adopting an effective subscription strategy that make it easier for members to stay members. in 2011 according to a 2018 survey by McKinsey & Company. Here’s one way.

Recruiting 81

Recruiting Recruitment Products Survey 81

Associations Now

SEPTEMBER 4, 2018

Young professional members are the future of any organization—but recruiting and cultivating that membership base can be challenging when you don’t understand their needs. The result is marketing and recruiting tactics that stereotype—and then turn off—the targeted group. . >> Other Links of Note.

Recruiting 48

Recruiting Recruitment Discount Committee 48

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Presenter: Brooke Homar, Director, Strategy & Data, Freeman. 1 CAE credit. 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Associations Now

AUGUST 10, 2018

If, like The Wall Street Journal , the answer is too many, it’s time to consider a new strategy. — Future Value (@FVCTweets) August 10, 2018. From there, you can develop a staffing plan, position requirements, and strategies to recruit—and keep—volunteers. The one thing every social strategy needs: preparation.

Newsletter 47

Newsletter Recruiting Recruitment Project 47

Associations Now

AUGUST 27, 2018

“The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform,” says Krista Seiden on the Google blog. New post: Have I Met You Before?

Social Media 42

Social Media Recruiting Recruitment Report 42

Associations Now

AUGUST 9, 2018

Having that experience a few years ago, it came as no surprise to me that the National Restaurant Association had success when it introduced the Water Cooler at its May 2018 National Restaurant Association Show. This was a new space on the show floor, which was set up for crowdsourced discussions, industry meetups, and informal exchanges.

Social Media 51

Social Media Recruiting Recruitment Conference 51

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 Maybe you’d like to recruit 20 new members for your association from the event or establish your organization as an authority in your industry? Craft a multi-channel marketing plan. Marketing materials. billion by 2028.

Event Planning 59

Event Planning Tips Conference Software 59

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 Maybe you’d like to recruit 20 new members for your association from the event or establish your organization as an authority in your industry? Craft a multi-channel marketing plan. Marketing materials. billion by 2028.

Event Planning 52

Event Planning Tips Conference Software 52

Reid All About it

MARCH 16, 2018

Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1.

eBook 46

eBook Social Media DC Content 46

Association Adviser

JANUARY 2, 2019

“We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We 13, 2018 and within three months saw a 54 percent uptick in total users and a 71 percent lift in new users. ASHA experienced success on the employer/recruiter side as well.

How To 78

How To Project Content Recruiting 78

Reid All About it

APRIL 15, 2022

They believe an API strategy is crucial to defining your association’s value proposition and taking your “rightful leadership position to steer your industry.”. FASAE, CAE, the 2018 Key Award recipient. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. Guest: Elizabeth Glau, CMP, Product Marketing Manager, Sciensio. Leveraging Live Events for Membership Recruitment. Engaging Learners with Video: Passive and Active Engagement Strategies.

Chicago 37

Chicago LMS Washington Tools 37

Reid All About it

JULY 20, 2018

What does it take to be an association CIO in 2018? The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. How Small Organizations Win: How to do Big Marketing on a Shoestring Budget.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). The State of Marketing in 2018: Where We Are & Where We’re Going. Which strategies are marketers using? Host: American Marketing Association. Fri 6/15 at 1 p.m. – More info/register.

Cleveland 31

Cleveland DC Washington Press Release 31

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Marketing Trends to Watch for in 2019. Host: American Marketing Association.

Chicago 38

Chicago DC Tools Content 38

Reid All About it

MAY 4, 2018

Get the down low on what exactly GDPR is and what you and your organization should ensure is in place for compliance by May 25, 2018. Learn about the key areas and benefits of managed travel, including best practices on policies, procedures, preferred supplier strategies, safety, technology tools, trends, performance and more.

DC 30

DC Project Washington Price 30