Blue Sky eLearn

OCTOBER 19, 2020

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. However, it’s likely that your more traditional engagements are on pause.

Association Management 250

Association Management Committee Learning Management System Software 250

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OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Hear about some major considerations for online engagement. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat).

Utah 370

Utah LMS Conference Technology 370

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JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Fri 1/22 at 10 a.m.* – Predictions for COVID-19 Recovery (NYSAE Engagement Lounge).

Innovation 370

Innovation Communications Education Strategy 370

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JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. Online learner engagement. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. 8: Innovate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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FEBRUARY 26, 2021

They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). More info/register (fee for MPI non-members).

Recruiting 329

Recruiting Recruitment Project Technology 329

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NOVEMBER 29, 2019

Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.”

West Virginia 360

West Virginia Washington DC Revenue 360

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FEBRUARY 12, 2021

Hear from two event organizers who safely delivered hybrid events for their associations at the end of 2020: WISPA2020 hosted by the Wireless Internet Service Provider Association and the ICCA Congress 2020. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Revenue 370

Revenue North Carolina Industry Technology 370

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FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. Membership recruitment. 19 tips for reading more this year, from people who read a ton in 2020. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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SEPTEMBER 25, 2020

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Diversity and inclusion in marcomm.

Case Study 285

Case Study Content Montana Price 285

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SEPTEMBER 18, 2020

Member engagement. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. I especially love the first one because members are craving that—heck, we all are. Hear about some major considerations for online engagement. Communicating Through a Crisis.

Montana 351

Montana Certificate Conference Content 351

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DECEMBER 11, 2020

Billhighway explains how you can get access to chapter member engagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources. Just because 2020 has us stuck at home, it doesn’t mean we can’t still meet up as a community!

Project 370

Project Education Software Review 370

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MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. More info/register. Host: Matchbox Virtual Media.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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JULY 24, 2020

Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 259

Montana Revenue Case Study Conference 259

Membership Marketing

JULY 21, 2021

Member renewal rates are also impacted. 45% of associations report declines in member renewals, almost double from the previous year’s 24%. On top of membership challenges, 80% of associations say that their annual in-person meeting was canceled or postponed in 2020. Providing a compelling value proposition.

Recruiting 116

Recruiting Recruitment Report Innovation 116

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Some associations are even enjoying “the most significant new member months in their history.”.

Survey 106

Survey Education Communications Marketing 106

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APRIL 16, 2021

Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. How Your Community Can Turn 1 Event into 365-Day Engagement. Learn how to keep the conversation going post-event and uncover the content your members want and need. In 2020, meeting planners were resilient and flexible. Host: Jay S.

Revenue 363

Revenue Strategy Team Content 363

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MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Learn what ‘unified communications and collaboration’ means. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. (must join Fridays@4 first, it’s free). CAE credits.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Instead of shrinking in 2020, some associations expanded membership. Hear about the strategies and tools modern associations are using to supercharge member engagement. Host: Fridays@4. Mon 3/8 at 11 a.m. –

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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AUGUST 21, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond.

millennials 307

millennials Montana Class Education 307

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MARCH 19, 2021

Leaders should discuss these questions to avoid returning to “the emerging temptation of a false normalcy and [making] a hard turn back toward the pre-2020 complacency that exacerbated the pandemic’s detrimental impact.”. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

LMS 370

LMS Nashville Strategy Video 370

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JUNE 19, 2020

If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership , says MemberSuite. They explain how communication plays a huge role in that effort. Hear about some major considerations for online engagement.

Video 221

Video Conference Revenue Industry 221

.orgSource

AUGUST 28, 2023

According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. My first bit of advice is, don’t treat recruiting these experts casually.

Leadership 88

Leadership Social Media Case Study Industry 88

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MARCH 26, 2021

The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important. Ultimate Member Engagement: The Power of Data-Driven Decision Making. More info/register.

Innovation 259

Innovation San Diego LMS Strategy 259

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NOVEMBER 12, 2021

Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. . – The Do’s and Don’ts of Member Benefits.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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MAY 8, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Share engaging ideas that you can use in your career and for your association.

North Carolina 221

North Carolina Montana Conference Revenue 221

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JULY 17, 2020

Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 341

Montana Revenue Strategy Conference 341

Associations Now

JANUARY 28, 2020

Here some of Asico’s tips for spotlighting your members in compelling ways through visual imagery. Before any event, talk with your photographer and marketing-communications team to identify opportunities for good photography in moments where members will be in action. Turn to members for backup.

Examples 99

Examples Tips Recruiting Recruitment 99

MemberClicks

DECEMBER 14, 2021

According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. This is an almost 2X spike from 2020’s rate of 24%. . So how can organizations stem the loss of members and keep their retention rates high? The first step is understanding your members. Member engagement.

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

MemberClicks

DECEMBER 14, 2021

According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. This is an almost 2X spike from 2020’s rate of 24%. So how can organizations stem the loss of members and keep their retention rates high? The first step is understanding your members. Member engagement.

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

MemberClicks

DECEMBER 14, 2021

According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. This is an almost 2X spike from 2020’s rate of 24%. So how can organizations stem the loss of members and keep their retention rates high? The first step is understanding your members. Member engagement.

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

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FEBRUARY 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Fridays@4.

San Diego 370

San Diego Price Strategy Education 370

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APRIL 15, 2022

Rhea Steele, CAE, 2020 Professional Performance Award recipient, and Vice Chair of the Individual Honors Awards Committee. Maureen Geoghegan, Chief Membership and Communications Officer, American Society of Anesthesiologists. In March 2020, GCI sent most of their workforce home to work as they “waited out” the pandemic.

Proposal 39

Proposal Technology Revenue Marketing 39

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OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Integrating Online Communications into Your Fundraising Campaign. . Integrating Online Communications into Your Fundraising Campaign. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

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SEPTEMBER 20, 2019

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. CAE credit. 1 CAE credit. 1 CAE credit.

DC 34

DC Washington Baltimore Certificate 34

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OCTOBER 16, 2020

Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: The Community Roundtable. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

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APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey.

Revenue 370

Revenue Strategy Content Education 370

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MAY 1, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. IFTF Online Collaboration: A Global Communication Hackathon.

North Carolina 273

North Carolina Revenue Strategy Education 273