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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

A cheer for 2020: ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value.

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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. The post Daily Buzz: 2020’s Big Meetings Trend? Here’s another thing to add to the to-do list: Look into green initiatives. Other Links of Note.

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It’s Not About Dealing With Millennials

Jamie Notter

But I will say that in this conversation (as there is in so many like them), there is still a sense that the Millennials are a generation that “we” are going to have to deal with. The Millennials have been getting our attention, but the Boomers and Xers have still been 80% or more of the workforce for a long time now.

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Are You Facing These 3 Community Building Challenges?

Higher Logic

Communities are becoming a staple for healthy organizations to reach and interact with their customers and members, but they can be hard to navigate. To help guide your community building efforts, two of our 2020 Community Movers + Shakers sat down for a webinar to share advice in response big community challenges that attendees were facing.

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6 Stories About Millennials & Associations

SCD Group

5 Surprising Reasons Millennials Join and Stay with Your Association By Sarah Hill via Member Clicks How do you get more Millennials in your association? Sure, networking and community good are very important to this up-and-coming generation, too, but they have other reasons for signing up and some of them may surprise you!

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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones. Why should this matter to associations?

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Greeting Card Industry Shifts Over Millennial Taste

Associations Now

Millennials have eschewed sending greeting cards, so the industry has gotten edgier in response—making room for different voices and different kinds of cards. “The industry is declining, and from 2015 to 2020 we expect it to continue this downward trend,” Sarah Turk, an IBISWorld analyst, said to NPR on the card industry.