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3 Member Benefit Trends for 2020

GrowthZone

If you want 2020 to be the year you adjust member benefits, we have some ideas for you. Member organizations in 2020 need to focus on giving members what they want (e.g., Watch Frank Kenny’s on-demand webinar, “ Social Media and Your Perfect Audience.”. In 2020, you need to consider the member experience.

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Are Political Ads on Social Media OK? Many Say Yes

Associations Now

A new study from the Public Affairs Council finds that even given recent controversy over the use of political ads on social media, nearly half of Americans don’t find their use objectionable. As we approach the 2020 elections, we’ll continue to debate how to share political information,” Pinkham said.

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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. Social Media Examiner explains how to leverage the platforms. The post Daily Buzz: 2020’s Big Meetings Trend? Does your volunteer program run background checks?

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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

In fact, Mattar said that Snapchat is the number-one social media network among generation Z and number two among millennials, whom we’ve oft-heard will make up the largest portion of the American workforce by 2020 [PDF]. Make sure that the majority of your target audience is millennials and gen Z.

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6 Stories About Millennials & Associations

SCD Group

5 Surprising Reasons Millennials Join and Stay with Your Association By Sarah Hill via Member Clicks How do you get more Millennials in your association? Outside Opinion: Millennials Frustrate HR Execs By Sean Bisceglia via Chicago Tribune This just in: New study on millennials. Text and you''ll miss it.

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Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Shaun O’Reilly, vice president of marketing at MemberSuite, thinks member engagement will remain the top challenge in 2020. Social media diversification. This could be the year you break out of business as usual on social media. Also consider new platforms for engagement. How might you use TikTok to engage members?

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Daily Buzz: Managing the Effects of “Technostress”

Associations Now

Also: the state of association marketing in 2020. Association Marketing Trends for 2020. We're well into 2020 and with the new year comes new opportunities for #associations to drive growth. — Madgex (@madgex) January 22, 2020. Your employees might be feeling the pain of a tech overload. Giving thanks.