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How Do you Engage Your Members? The 2023 Survey Says…

GrowthZone

Young Professionals Engagement 61% of respondents say they do not have a defined strategy for recruiting and retaining young professionals. If this sounds familiar to your association, this is a huge opportunity to grow membership, because Millennials now make up the largest share of the workforce. Download the full results report.

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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. They pull out a few good ideas from survey comments too.

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Our in-house subject matter experts offer their insight on digital marketing trends in 2023: Advertising 2023: Be Inclusive Since the BlackLivesMatter and MeToo movements in 2020, Amazon has changed the meaning of love for Alexa, the world’s famous voice-controlled virtual assistant. Now, it’s marketing in general. What’s not to like?

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Association Brain Food: 12.15.23

Reid All About it

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. Uncover the meaningful insights behind your collected data and leverage them to refine your eLearning strategies effectively. Online communities. More info/register. More info/register.

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Association Brain Food: 12.8.23

Reid All About it

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Explore practical tips and strategies to initiate your data hygiene journey.

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Association Brain Food: 3.8.24

Reid All About it

In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Higher Logic’s 2023 Association Email Benchmark Report rounds up data and trends based on the emails of 1500 associations. The Lab’s recent environmental scan prompted this wake-up call for associations.

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Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience

Associations Now

In-person meetings are bouncing back, according to a Freeman report, but millennials and Gen Z attendees are more particular about what they want out of them. Meetings are attracting younger attendees, a new study has found, but there’s increased pressure on planners to restructure and communicate those meetings to satisfy them.

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