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FEBRUARY 16, 2024

Impexium shares seven strategies to differentiate your association from the competition in 2024. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.

Case Study 266

Case Study Newsletter Strategy Revenue 266

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DECEMBER 1, 2023

Watkins, CAE, Senior Vice President, Member & Component Services, American Institute of Architects Benita Queen-Stocks (moderator), Director of Membership and Programs, Northern Virginia chapter, National Association for Industrial and Office Parks *All events are online at Eastern Standard Time unless otherwise noted.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own.

Strategy 272

Strategy Video Technology Innovation 272

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

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JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. Dirty data.

LMS 266

LMS Member Engagement Education Revenue 266

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272

Tools Strategy Revenue Technology 272

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members.

DC 261

DC Washington Member Engagement Innovation 261

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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

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OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

Revenue 256

Revenue Certificate Tools Innovation 256

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising.

Education 256

Education New Hampshire Tips Technology 256

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. More info/register.

Certificate 281

Certificate Price Tools Technology 281

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FEBRUARY 2, 2024

Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Why Do Your Members Need Your Association? Today, It’s not just your industry-leading info, your subject matter experts and your networking opportunities. More info/register. 1 CAE credit.

Certificate 266

Certificate Denver South Carolina Project 266

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

MemberClicks

FEBRUARY 2, 2024

Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Member engagement. Membership management software facilitates communication with members. Event marketing. Email marketing. Use our top recommendations as a jumping-off point: 1.

Membership Management 52

Membership Management Software Directory Revenue 52

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SEPTEMBER 29, 2023

Does your association have a career section for people curious about entering your industry or profession? I love this page from SEMI about the semiconductor industry. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more. Marketing to younger generations.

Revenue 272

Revenue Innovation Education Tools 272

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OCTOBER 27, 2023

In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials?

LMS 256

LMS North Carolina Recruiting Recruitment 256

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. EU collaboration and trade, and how associations can move forward as change agents for their industries and professions with an open mind. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

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SEPTEMBER 22, 2023

LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. – LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. PAR Member Meet-Up: How Unique is your Unique Value Proposition? More info/register. to 3:30 p.m. – to 3:20 p.m.

LMS 266

LMS Revenue Education Strategy 266

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. 1 CMP credit. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Some associations are even enjoying “the most significant new member months in their history.”. But what about now?

Survey 106

Survey Education Communications Marketing 106

MemberClicks

NOVEMBER 22, 2023

Developing a national day to annually rally around your industry (or a related cause) is an excellent way to boost awareness for both your organization and its mission. You’ll be giving the public a platform and the resources they need to talk about it (for some of that invaluable word-of-mouth marketing). Member engagement?

How To 52

How To Social Media Certificate FAQ 52

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FEBRUARY 10, 2023

The weekly list of free educational events and resources for the association community… Member engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. More info/register.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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FEBRUARY 3, 2023

The weekly list of free educational events and resources for the association community… Vendor member education. WBT Systems explains why and how to help industry partners get the most value out of their membership. They describe educational programs that will help these member develop relationships and generate more leads.

LMS 40

LMS Video Technology Revenue 40

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JANUARY 27, 2023

I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Granted, because of their job, some aren’t your target market, but many are. Trailblaze Without the Risk: 2023/2024’s Hottest Design Trends 0.5 Gen Z values. Instructional design. Classism bias.

Learning Management System 41

Learning Management System Education Committee System 41