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Associations Offer Back-to-School Support

Associations Now

From original research to reused content to promotions, numerous groups are helping members, teachers, and parents kick off the school year. Classes are back in session, or soon will be, and associations have been busy helping members, parents, teachers, and students prepare for them. The campaign runs through October 13.

Class 101
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Association Brain Food Weekly: 6.18.21

Reid All About it

Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done.

LMS 369
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How The Executives Club of Chicago Doubled Membership With A New Member Value Proposition

Association Freak

One of America’s top business forums, their value proposition had changed very little in over 100 years, and their membership reflected that. There was only one class of membership. They relied on a lot of free content. Should they make more of that content paid? The dues structure was too complex. .

Chicago 72
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Association Brain Food Weekly: 3.4.22

Reid All About it

Live Q&A: Building World-Class Digital Communities. Presenter: Mia Masson, Head of Content at Swapcard, and manager, Evolve, an online community and virtual event series. Hear about the challenges, solutions, and benefits around how content platform migrations affect your access models. Top Trends in Content Marketing 2022.

Class 195
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Monday Buzz: New Membership Strategies for the Class of 2016

Associations Now

With a new graduating class entering the workforce, this summer will be rife with membership opportunities for trade associations. And that means it’s time to check in with the Mathematical Association of America to see how members of the mathematics community are celebrating the holiday. It’s National Pi Day!

Class 40
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Association Brain Food: 7.21.23

Reid All About it

He reminds us that “every time we go through a wave of automation, whole classes of jobs go away, but new classes of jobs get created.” AI, inventions and work. I like Benedict Evans’ historical approach to AI and the automation of work. These are good times, folks! Online community. More info/register. 1 CAE credit. 1 CAE credit.

Atlanta 195
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Use content marketing to attract your target audience. Lead magnets are free content pieces that capture the attention and interest of your target audience, in this case, millennials. AARP uses content marketing to connect to a different generation. They’ve built content partnerships with recruiters and PR agencies.