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What Membership Organizations Can Learn From Magazines

GrowthZone

The events staff is nagging the communications staff to send just one more email to put some cheeks in seats or satisfy the sponsors’ visibility expectations according to the sponsor agreement. Communications staff bugs the membership team for compelling human interest stories to no avail. Magazines contain some clues.

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Association Brain Food: 2.2.24

Reid All About it

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Generation Z. More info/register. Fri 2/2 at 4 p.m. More info/register.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My YouTube examples don’t quite fit this lofty definition.

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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms. You never know until you try!” The Challenge. The Results.

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Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

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It’s a Great Time to Be a Young Association Professional: Erin Sevitz on Working Hard, Being Agile and Leaving Your Mark

Association Adviser

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. Erin Sevitz, IFMA.

Houston 74
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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need.

America 63